If phone calls requesting introductions is any
indication of future job trends within the restaurant marketing ranks. One thing is sure restaurant marketers know
where their customers are going and many may be attempting to follow.
MUFSO gave an award to Convenience store operator
Sheetz last year elevating industry focus. NPD reports that restaurants
continue to lose market share to the convenience store sector. Companies the ilk of Wawa, Sheetz, and
Rutter’s have hired restaurant trained and food safety trained hourly employees
and managers for years. Doing so by
offering better benefits; including vacation, health care, consistent working
hours and in many cases simply the same pay.
It now appears from where I sit that restaurant
marketers are attempting to do the same.
Willard Bishop LLC’s latest report The
Future of Food Retailing Report credits much of the food sales success
within c-stores and grocery store deli’s to new “emphasis on accessibility and
appealing promotions”. Those integrated branded promotions are in many cases
“copycat” restaurant industry promotions. I can see where restaurant marketers
easily fit in.
The opportunity is huge the Bishop report found that
“food-related in-store sales at
convenience stores reached $199 billion in 2012.” On the grocery side food sales were $561
billion of which $112 billion was in ready-2-eat and heat-N-eat fresh prepared
food.
While the line between restaurants,
C-store’s, and grocery stores continues to become thinner and thinner within
the retail world. The competitive
landscape for trained quality employees is heating up. Grocery stores and C-stores are all too
willing to accommodate quality trained employees. A good restaurant marketer knows following
customers is one very important key to success.
For international corporate presentations, educational forums, or
keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice
Solutions. His extensive experience as a
multi-unit restaurant operator, consultant, brand / product positioning expert
and public speaking will leave success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
www.FoodserviceSolutions.us
Steve@FoodserviceSolutions.us
We work along side senior executives of some of the world’s most successful foodservice and hospitality companies to visualize, plan and implement innovative ideas for leapfrogging the competition.
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