The Ready-2-Eat and Heat-N-Eat fresh prepared food space aka the grocerant niche continues driving top line sales and bottom line profits within all sectors of retail foodservice. Foodservice Solutions® Grocerant Guru, Steven Johnson recently described Cinnabon President Kat Cole as ”The perfect food merchant to guide a Billion dollar Company in today’s Omni-channel food retail world.”
Johnson went on to say “gone are the days of single channel sales, customer are brand aware and buying in new non-traditional avenues of distribution.” Johnson continued “Kat Cole is Kryptonite for Cinnabon driving sales this year to over a billion dollars.”
Cinnabon today has sales split equally between three growing divisions. Traditional franchise stores, CPG Grocery and retail, and Foodservice Licensing. Kat Cole describes Cinnabon as a “Multi-channel growth machine.” However she is quick to note that currently Cinnabon has 72 products in 60,000 grocery or other retail outlets that the CPG side of the Cinnabon business is set to record dynamic growth.
In our Omni-channel retail environment regular readers of this blog know that there is no cannibalization of restaurant store sales from CPG products. The Foodservice Licensing and CPG products provide positive brand awareness while extending brand value. These non-traditional brand extensions provide a platform of awareness that enhances the emotional value at branded franchise stores.
Kat Cole is truly a food merchant that has positioned the indulgent Cinnabon brand perfectly in our Omni-channel retail world. Success does leave clues and Kat Cole and Cinnabon are our success clues for today.
www.FoodserviceSolutions.us Since 1991 Foodservice Solutions® has been the leader in the grocerant niche. Contact us via Email at: info@FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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