Tuesday, September 17, 2013

Texas Tamale Company Thriving in the Grocerant Niche

Omni-channel restaurant success is not limited to chain restaurants. Take for example Texas Tamale Company an independent restaurant focusing food and consumers desires for “better for you” products. The Ready-2-Eat and Heat-N-Eat fresh prepared better for you food space aka the grocerant niche is garnering attention from consumers and both larger and small retail food operations.  

Here is how the Texas Tamale Company background unfolds: “In the early 1980s, a West Houston couple was making a name for themselves by creating fresh gourmet lard-free tamales and fresh salsa in their home kitchen. As word spread of the great taste of these fresh and healthy tamales, the demand for a lard-free tamale grew. Enough interest was generated so that the couple began selling from a street-side cart on the far west side of Houston….

It did not take long to outgrow their home kitchen and Texas Tamale Company. “The Mexican Deli” was opened on Fountain View, just a few miles from Houston’s prestigious Galleria area. Commitment to quality and customer service soon made them a well-known Houston tradition serving some of the tastiest tamales in town.” 

Authentic quality food that is Ready-2-Eat and or Heat-N-Eat branded, bundled, differentiated as an entity with identity no matter what the size of the company can find success in an Omni-channel retail world.

Texas Tamale leveraging mix and match meal component bundling one of the hallmarks of the grocerant niche entered the online ordering space and now ships to all 50 states.

Independent restaurants can leverage multi-channel opportunities to sell more than just food like Texas Tamales they can extend the brand into non-food products as well.  Success does leave clues and Texas Tamale Company success within the grocerant niche is a clue for large and small companies alike.

 Visit www.FoodserviceSolutions.us If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization.

Since 1991 Foodservice Solutions® has been the leader in the grocerant niche.  Contact us via Email at: info@FoodserviceSolutions.us  Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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