Money follows customers, the old axiom follow the money continues. Catterton Partners has invested in Bloomin Brands, Cheddars, Noodles & Company is now investing in Ready-2-Eat and Heat-N-Eat fresh prepared food that is “better for you” aka the grocerant niche. This is part of the fundamental shift in consumer food migration.
Catterton Partners is a company that likes to invest in “The consumer industry has significant growth potential.” Catterton believes that today “High growth and attractive investment opportunities in the consumer sector are being driven by numerous factors, including: (i) favorable demographic and lifestyle trends;… market inefficiencies (such as fragmented sectors and multi-tiered distribution)”. In an Omni-channel retail world Catterton investment in tisementSnap Kitchen, a “healthy takeaway brand,” is a perfect fit.
Snap Kitchen with six locations in Austin, Texas, and four in Houston. Has plans to enter the Dallas market in early 2014. Snap Kitchen founders created the company when they saw “a fundamental shift” in convenience of meal purchases, especially those linked to diet, lifestyle, fitness and overall health.”
There is a fundamental shift in share of stomach within the retail food space. The Ready-2-Eat and Heat-N-Eat fresh prepared space is garnering new customers and new non-traditional food retailers. Chain Drug stores, Convenience stores and a plethora of new companies from Snap Kitchen to Pinkies liquor stores are all vying for your customers. Is your company coasting in the middle? Slipping to the bottom? Leverage Foodservice Solutions® team to edify your brand, customers, and products with consumer relevance.
Visit www.FoodserviceSolutions.us If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization.
Since 1991 Foodservice Solutions® has been the leader in the grocerant niche. Contact us via Email at: info@FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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