Thursday, December 5, 2013

Casey’s General Stores now Fresh Food Fanatics

Last year Casey’s General Stores sold about 12 million whole pies and 48 million pizza slices. Success does leave clues and Casey’s has found success in Pizza.  What are you trying to sell that is new?  C-stores don’t just sell gas any more.  Casey’s is in the process of becoming a Fresh Food Focused company.  

For those of you who are not regular readers of this blog; Casey’s is a convenience store chain with over 1770 units which sells gas, pizzas, doughnuts, fountain drinks and snacks at its stores in 14 states. They began selling pizza in 2010 and did not add delivery until 2012. They only have delivery in 350 of their locations today but have found such successful metric’s they are expanding the pizza program dramatically.

It was just a year ago Casey’s General store opened its first “Pizza Only” store/restaurant.  Casey’s announced that they are now planning on adding five additional restaurants in Des Moines, Iowa near the first unit in Pleasant Hill next year.

Ready-2-Eat and Heat-N-Eat fresh prepared food is driving increased customer frequency within the c-store sector and specifically at Casey’s.  In addition Casey’s plans to add frozen yogurt to its delivery service from the Pizza Express store and is working on launching online pizza ordering from the Casey’s website. Clearly Fresh Food is the key driver for Casey’s growth moving forward.

Terry Handley, Casey’s chief operating officer stated “The efforts are aimed at expanding company’s growth area, which is prepared food”. The new pizza shops will sell self-serve frozen yogurt, fountain drinks, breadsticks, pasta and chicken wings.  Are your sales up 11%+?  Is it time you reposition?

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson at    His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all.

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