Monday, December 9, 2013

Is Corner Bakery Café too traditional?

Success does leave clues and Corner Bakery Café famously fresh baked goods, salads and sandwiches have embraced consumer trends and successfully extended the brand beyond the four walls.  Today, Corner Bakery has 300+ customized catering vans delivering famously fresh prepared Ready-2-Eat food around the 160 restaurants locations currently open, driving 20+ percent of total sales.  Foodservice Solutions® Grocerant Guru™ thinks “that is a great way to extend the brand for consumer relevance”.  

In an Omni-channel retail world we have been asked of late where else can companies the ilk of Corner Bakery Café extend the brand in order to drive on-going consumer relevance?  The consumer today while still time-starved, is exploring new flavors profiles, and new non-traditional points of distribution. 

Restaurant chains today must be creating or identifying from existing products or product lines distinctive differentiated food consumable’s as an entity with identity by day part.  Then position those uniquely branded products in multiple non-traditional avenues of distribution that complement existing restaurant locations while embracing consumers. Sounds simple, well it’s not integrating branded product is an art.  

Brand growth can no longer be new store growth only in our Omni-channel retail world. Today, restaurant brand managers must understand the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables in all channels.  

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  Branded crave appeal as an entity with identity.  Then leveraging the branded carve appeal as an entity in new non-traditional avenues of distribution via brand extensions creating top line revenue, bottom line profits, while simultaneously heightening brand value.  Can you name two companies that do this best?  

The Corner Bakery Café is doing a great job attracting new franchise partners, delivering on the brand promise, and executing at the store level daily. Success does leave clues and Foodservice Solutions® Grocerant Guru™ thinks “legacy traditional platform success is the springboard for driving Omni-channel non-traditional success.” 

Outside eyes can deliver inside sales. What are you bundling with you core products? Who are your customers and where and how can you sell them more? For more Visit  or or  

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