Product, Packaging, Placement, Portability and Price are Foodservice Solutions® 5 P’s of Food marketing. The retail food world is evolving at an ever increasing pace filled with innovation in food, portion size, points of distribution, and quality fresh prepared meal solutions.
The price, value, service equilibrium is resetting in retail foodservice. In order to edify the brand and reinforce consumer relevance restaurateurs must integrate Foodservice Solutions® 5P's of food marketing in order to maintain consumer relevance.
New channels and avenues of distribution are evolving with consumers, driven in many cases by technology and consumers increasing desire for fresh prepared Ready-2-Eat and Heat-N-Eat food.
Many legacy food retailers continue to practice brand protectionism, stifling the brand while diminishing consumer relevance. Doing what you have done, where you have done it, the same way you have for the past 25 years simply does not work any longer. The consumer is dynamic not static. Brands must be dynamic, evolving with the consumer. Success in the restaurant or Ready-2-Eat and Heat-N-Eat fresh prepared food space is no longer simply about what happens within your 4 walls.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.
www.FoodserviceSolutions.us of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
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