Sheetz formerly a
C-store now a “convenient restaurant” and Wawa once a C-store now a “fast
casual To-Go” outlet have grown same store sales focusing on selling fresh food
meal components customers can mix and match into a personalized or customized
family meals.
So when The NPD Group
reported, approximately 70 percent of consumers won't try new menu items, in a
new report, Menu Item Trial: Motivating First-Time and Repeat Orders.
Convenience store operators were not surprised. Their success has come from bundling
consumer favorites, offering an extended set of fresh prepared food product
offerings that restaurants simply can’t compete with today.
NPD also reported
that of consumers 30 percent are "early adopters," of new menu items
and only “17 percent will order a brand-new item and 10 percent will try
a limited-time offer item.” Having many more items in both the
Ready-2-Eat and Heat-N-Eat fresh prepared category provides a platform for
trial and flavor profile innovation.
Bonnie Riggs, NPD's
restaurant analyst stated "In
addition, stimulating menu-item trial and delivering a satisfying experience
should lead to repeat visits and sustained customer loyalty."
The convenience sector
has been stimulating menu-item trail and innovation in multiple categories of
Ready-2-Eat and Heat-N-Eat fresh at an ever increasing rate. That innovation
has proven successful as the conveniences sector continues to increase Same
Store Sales at a rate much higher than the restaurant sector.
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions of Tacoma WA is the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
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