Sunday, January 19, 2014

Shoney's When the Customers Move it’s Time to Move. Move with them.

Industry complacency, brand stagnation, nor a quagmire of economic uncertainty can slow Shoney’s from the Family Dinning sector leadership role.  David Davoudpour CEO of Shoney’s understand that the consumer is dynamic not static.  Under Davoudpour’s leadership Shoney’s is going to be dynamic as well.
Foodservice Solutions® Grocerant Guru presentations all include a focus on restaurant customer migration while highlighting the growth of Ready-2-Eat and Heat-N-Eat fresh prepared food.  This week Shoney’s unveil its latest prototype it was the family-dining chain’s first restaurant located in a mall and its first to feature a full bar and attached Shoney’s On The Go quick-service dining option.
Consumers have been migrating to new non-traditional points of fresh food distribution in ever increasing numbers the past 7 years a and Shoney’s wants to garner some of those customers. 
Shoney’s On The Go could become a  brand by itself. At the new Georgia prototype “On The Go”It’s separate. It’s next to the store. In this case it is an accompaniment to a big-box Shoney’s.  Davoudpour explained that it was intended to be a complement to the big box. They do have one other one in North Georgia, but this is the first one next to big-box Shoney’s. The other one is a test location.
Consumers are going to notice the quality and the freshness of the food. Davoudpour  thinks frozen food is going the way of the past for this brand. Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in ever sector of retail foodservice.
Shoney's “On The Go" is a dynamic positive stem and Foodservice Solutions® Grocerant Guru agrees with Davoudpour when he said “The stories you hear about Shoney’s aren’t myths. This brand was the premier family casual dining concept in the world. And this opening represents another step towards returning Shoney’s to its glory days.”
 Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization  or learn more at Johnson, or

No comments:

Post a Comment