Thursday, April 24, 2014

Airport Food Blending Fresh, Local, and National Food Retailers for Success

At the intersection of local consumers, international travelers and fresh food is Detroit’s Wayne County Airport.  Greg Hatcher, Wayne County Airport Authority’s director of concessions confirmed that the Detroit Airport concession program when remodeled will include 25 new food and beverage outlets.
Foodservice Solutions® Grocerant Guru™ Steven Johnson was excited that Hatcher and the Wayne County Airport Authority approved  Plum Market (A Grocer) with Zingermant’s Deli. Johnson stated “this reinforces the success of and extends the reach of the Grocerant Niche once again”.
Traditionally grocery shopping and airports aren’t synonymous, and most travelers don't think groceries and airports. Worry not, we are talking Ready-2-Eat and Heat-N-Eat  prepared foods and snacks, and not so much entire box of cereal, bag of coffee, or can of soup. 
Mingled in with traditional legacy restaurant brand food concepts PF Chang’s China Longhorn Steakhouse Potbelly Sandwich Shop, McDonald’s, Bruegger’s Bagels, will be  Plum Market and Zingerman’s Deli which are  “beloved Michigan/Ann Arbor area favorites, well known for locally-sourced natural, organic, and specialty items found in a high-end gourmet market. Famous Zingerman’s made-to-order sandwiches and bakehouse favorites, along with Michigan wines and craft beers”
Foodservice Solutions® Grocerant Guru™ believes Detroit is “simply following consumer momentum, meeting the needs and expectations of consumers today, demanding Ready-2-Eat and Heat-N-Eat fresh prepared food” 
Hatcher’s goal is clear he is striving for customer relevance.  He stated “Branded concepts are important so travelers that may not be as familiar with (a certain operation) can gravitate to the brands they know. But, there’s a balance between strong brands and local presence, (and) making sure that people understand what Detroit is all about.” 
Success does leave clues one clue is Convenience Stores, Grocery Stores, and Drug Stores fresh Ready-2-Eat and Heat-N-Eat food that is branded is welcome everywhere.  Where are you selling fresh food?  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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