IKEA grounded in affordable contemporary relevance, known for furniture, fixtures, and everything for the home. This year will be hosting an affordable Family Friendly Easter Brunch. In Sweden where IKEA was founded, the Easter holiday marks the end of long, cold winters with festive decorations of spring, and costumes and games for children.
Most of Foodservice Solutions® regular blog readers know that IKEA in-store restaurants sell over $ 2 Billion Ready-2-Eat and Heat-N-Eat food each year. That $ 2 Billion is mostly from my favorite entrée the 15 meatballs w/ mashed potatoes, cream sauce & lingonberries. $4.99. Ikea sells Ready-2-Eat food at affordable-competitive pricing.
On Friday, April 11th, IKEA restaurants around the world will host “Påskbord, the Easter Smörgåsbord buffet featuring three courses of traditional Swedish Easter favorites, along with classic Swedish desserts and beverages.”
The IKEA Easter Brunch menu includes items like “herring, poached salmon, assorted Swedish cheeses, breads, and salads; and finally, a third course featuring Swedish meatballs, Swedish ham, Prinskorv (link sausages), and something called Jansson’s Temptation.”…
You can visit: Ikea.com to find a store near you. The price IKEA FAMILY members, the all-you-can-eat buffet is $9.99 per person and $2.49 for children 12 and under. For non-IKEA FAMILY members, tickets are $12.99 per person and $4.99 for children 12 and under.
Non-traditional fresh food retailers are often over looked by industry professionals and not taken as a serious competitive threat. This year I have recommended that all of my current and prospective clients visit and eat at Ikea on Friday the 11th, 2014. I suggest that you try it as well. Success does leave clues and in any book $ 2 Billion in fresh food sales is success.
Your company can sell $ 2 Billion in Ready-2-Eat fresh prepared food too. Outside Eye’s can drive inside profits. Contact: www.FoodserviceSolutions.us Grocerant Guru™ for more on how to build Ready-2-Eat and Heat-N-Eat fresh food sales.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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