Thursday, April 17, 2014

Are Restaurant Customers Migrating to 7 Eleven?

7 Eleven is given retail chicken companies an old fashion licking.  As KFC struggles to find a way to rekindle it’s brand magic and garner back even a little  market share, Popeye’s and 7 Eleven do not have that problem.  Over the course of the past five years 7 Eleven has aggressively tested, launched, and found success with both Ready-2-Eat or Heat-N-Eat food.
It looks as if 7 Elevens has found a new winning grocerant niche Ready-2-Eat product with its new Chicken Dippers. Chicken Dippers are100% White Meat Pieces perfect for most any day-part from lunch, dinner, or snack.  With over 50,675+ global retail outlets 7 Eleven customers have embraced its Ready-2-Eat chicken from its Chicken Breast Tenders, Chicken Wings, and now Chicken Dippers.
7 Eleven “Chicken Dippers are pieces of 100-percent, high-quality white-meat chicken with no fillers that are lightly breaded in a tasty coating and served with a choice of Ancho Chipotle, Ranch or Honey Mustard dipping sauce. A cup-holder in the specially designed Dippers packaging helps keeps the sauce from spilling. Six "dippers" and sauce are value-priced at $1.99 at participating 7-Eleven® stores.”

In the United States  Chicken Dippers are part of 7-Eleven's proprietary hot-to-go foods currently available in more than 5,200 of 7-Eleven's 7,800 U.S. stores. They are heated in Turbo Chef ovens, just like the company's whole and slice pizza, chicken tenders, chicken wings, mozzarella sticks and mini tacos.

Kelly Buckley, 7-Eleven vice president of Fresh Food Innovation "The Chicken Dippers proved so popular during limited-time in-store tests that store operators asked to keep them at the conclusion of the trial period," We asked are restaurant customers migrating to 7 Eleven?

"Millennials don't observe a three-meal-a-day schedule, but rather consume a mix of meals, snacks and mini-meals throughout the day as does the generation behind them," Buckley said. "They are busy as kids, and life has gotten no less hectic for them as adults. Kids, teens and 20-somethings are the biggest snackers.  Our menu has been evolving to include higher quality, value-priced smaller portions, mini-sizes and snacks that appeal not only to Millennials, but also kids and women as well." Chicken is viewed as a “better for you” product by both Teen and Millennials.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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