Burgers
are no different than any other grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food according to Foodservice Solutions® Grocerant Guru™
MTO Made-to-order fresh food made famous
by Sheetz customization is a major
factor that is driving consumers away from the traditional burger quick serves
to the fast-casual, better-burger chains such as Five Guys, Meatheads,
Smashburger, and Shake Shack.
Brian
Darr, Datassential managing director reported that according to the recently
released MenuTrends Keynote Report more than three out of four Americans had a
burger during the past week and 23 percent have had one in the past 24 hours.
The
Datassential report found “most of the burgers are eaten away from home and
purchased at a variety of locations from upscale restaurants and the neighborhood
bar to the major quick-serve burger chains like Burger King, McDonald’s, and
Wendy’s. Consumer surveyed cited speed and ease of purchase as the primary
reasons for an away-from-home burger.”
Today
nearly half of all restaurants have burgers on their menus. The report found
that “most consumers reach first for beef burgers, but alternative forms, like
turkey and veggie patties, are increasing on burger menus.”
Grocerant
niche mix and match bundling (Burger & Fries) is nothing new to the burger
QSR space although using Postmates, UrberEATs and others to have your burger
delivered to your home, office, or company picnic are helping expand the reach
of branded burgers today. Let’s not forget Postmates delivers for both
Starbucks and Cinnabon as well.
Visit:
www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions® 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Email: Steve@FoodserviceSolutions.us for more information
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