Portability is Key to Foodservice Solutions® Five P’s of Fresh Food Marketing

When Technomic validated portability as a key driver to successful fresh food sales Foodservice Solutions® Grocerant Guru™ was not surprised. Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche food with portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.

There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing. Foodservice Solutions® Grocerant Guru™ Steven Johnson in 1994; identified, quantified and qualified The 5 P’s of Fresh Food Marketing.  

Then Johnson introduced, implemented, and integrated to foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

The four key pillars  Build, Measure, Lean and Repeat validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward.

In addition Technomic found from 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call: 1-253-759-7869 today to learn how the 5 P’s can Drive Sales at your retail outlet.

Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Linkedin.com/in/grocerant or twitter.com/grocerant or Contact: Steve@FoodserviceSolutions.us