Portability is the leading
undercurrent of the evolving retail food landscape. Today industry awareness
and early adopting can be traced back
directly too Foodservice Solutions® Five P’s of Ready-2-Eat and Heat-N-Eat
fresh prepared food marketing.
Developed by Foodservice Solutions®
Grocerant Guru™ Steven Johnson in 1994; then introduced, implemented, and
integrated by foodservice companies including Full Service Restaurants, Chain
Drug Stores, Grocery Stores, QSR’s, and C-Store clients. The 5 P’s
are:
Now time tested Foodservice
Solutions® Five P’s of Fresh Food Marketing are the industry standard. Recently
Technomic conducted qualitative and quantitative research then compiled the
following infographic highlighting the importance and consumer relevance that
portability play’s today. The infographic is entitled Pertinence of Portability:
Highlighted by Technomic is the fact
that 51% of the U.S. consumer order Food-2-Go once a week or more. When
order breakfast On-The-Go 56% of consumers say portability is important. From
2012 to 2014 consumers ranking the importance of portability for snacks jumped
from 55% to 60%. We are delighted that Technomic has highlighted the growing
important role that portability plays with food consumers today and thank Ron
Paul and his time for the great work and additional insights.
Foodservice Solutions® excels
at vertical brand product positioning, marketing strategy, and business
development specifically identifying, quantifying and qualifying niche
opportunity for global foodservice related activity specifically Ready-2-Eat
and Heat-N-Eat fresh prepared food. Call today:1-253-759-7869 learn how the Five
P’s can Drive Sales at your retail outlet.
Visit:
www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions® Five P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or request a Grocerant Program Assessment or
Grocerant Scorecard for more Email: Steve@FoodserviceSolutions.us
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