Monday, December 5, 2016

Amazon Go Makes Walmart, Kroger, and Albertsons look Like A&P

Everyone knows AmazonFresh is four years ahead of Walmart, Kroger and Publix when it comes to ease of ordering, delivery, and service.  AmazonFresh is even giving Peapod competition that they have not had in years. 
While AmazonFresh set a new industry standard for delivery and service within the retail grocery sector.  Amazon Go is set to eclipse that standard creating disruption within the Grocerant Niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
The Amazon Go site states: “We offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries,” the FAQ says. “Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers.”
Ok, now you understand what I was talking about.  Time starved consumers may have just found a solution that they have been looking for.  In the event you still have time to cook at home. Amazon says the store will offer “chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.”
Make sure you watch the full Amazon video above explaining the concept. The 1,800-square-foot store is located at 2131 7th Ave. in Seattle, on the corner of 7th Avenue and Blanchard Street, near the company’s new campus on the northern edge of downtown Seattle.  Success does leave clues and Amazon is fast becoming a retail foodservice platform that will set the standards for an industry begging for leadership.
Does your concept look more like yesterday, today, or tomorrow? Outside eyes can drive inside results. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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