In our Omni-Channel retail world restaurants that only think within their four walls are struggling with brand relevance according to Foodservice Solutions® Grocerant Guru® Steven Johnson. Today meal kit companies are expect to reach $ 5.7 Billion by 2020 alone and they have no store front they sell online only.
Project Juice is one restaurant sector start-up that is doing all of the right things. Project Juice is the fast-growing, certified organic, cold-pressed juice and ‘clean food’ company our regular readers have been reading about and sending me information on.
Well Project Juice’s Director of Product Development, Chef Sascha Weiss announced that its vegan bottled soups, are available for delivery nationwide, as well at Project Juice locations in the Bay Area and Southern California.
Weiss continued “Our new bottled, cooked soups add variety to Project Juice’s cleanse offerings, as well as give us the opportunity to offer a whole new food option brimming with nourishment and warmth in a delicious bowl—or bottle—of soup,” … “These soups were inspired by some of my favorite flavor profiles, including the interesting and unique blends of Moroccan and Mediterranean cuisine.”
Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche ‘better for you’ fresh foods continue to garner customer migration. In fact brands the ilk of Project Juice are expanding sales beyond the four walls directly into you home.
Project Juice brand story is one about “plant-powered, high fiber and gluten-free soups” Some examples are Chickpea Kale and Spiced Carrot which represent a continued evolution for Project Juice. Whose mission to develop recipes and products aimed at keeping its community healthy and feeling awesome. Great for any time of the day, these nutritious and flavorful soups are packed with protein and fiber, and can be enjoyed gently warmed in a bowl or chilled, straight from the bottle, making them a perfect on-the-go meal.”
Are you building your brand inside and outside your four walls? Project Juice’s plant-powered, gluten-free, organic bottled soups are available for purchase at all Project Juice locations and online for delivery nationwide. Success does leave clues.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.usor visit: www.FoodserviceSolutions.us for more information.
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