Monday, July 10, 2017

Dunkin’ Fortifies it’s Brand

Edifying a brand with contemporized relevance is a sure way to build top line sales and bottom line profits according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.  That is exactly what Dunkin Donuts did when it created Energy Punch.
Dunkin’ Energy Punch Powered by Monster Energy offers Dunkin’ Donuts’ guests a cool new choice for staying energized as the temperatures rise. The new beverage combines one can of Monster Energy mixed with either classic Blue Raspberry or Strawberry fruited flavors, served over ice. Select areas including Metro New York will offer Dunkin’ Energy Punch Powered by NOS Energy Drink.
Dunkin’ Energy Punch began as a creation developed by a couple of Dunkin’ franchisees in New Hampshire. Excitement for the beverage continued to grow and Dunkin’ Energy Punch made its way to thousands of participating Dunkin’ restaurants in New England, Miami and West Palm Be
To help keep guests energized all summer long, Dunkin’ Donuts is now offering Dunkin’ Energy Punch at participating Dunkin’ Donuts restaurants nationwide. Co-branding and food and beverage fortification to empower a ‘better-for-you’ outcome are the undercurrents driving grocerant niche Ready-2-Eat and Heat-N-Eat fresh foods continued growth.
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success

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