Saturday, July 1, 2017

FIVE Food Marketing Clues

The retail foodservice business model continues to evolve creating displacement, disruption, and disillusion on the part of C-level leaders with traditional foodservice according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.

The undercurrents of change and success within the food industry today can be traced back directly too Foodservice Solutions® FIVE P’s of food marketing uncovered identified, quantified, and qualified by Foodservice Solutions® Grocerant Guru® Steven Johnson back in the day 1994. 

Johnson then introduced, implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, Fast Food Outlets, and C-Store clients.  The 5 P’s are:

After repeated successful retail food industry adoption, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability is as relevant today:

Highlighted by Technomic is the fact that 51% of the U.S. consumer order Food-2-Go once a week or more. Breakfast On-The-Go 56% of consumers say portability is important. How do you sell your food?
Where are you selling meals, meal components? What are you selling that can be mixed and matched to fit into a family home meal? 

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call  1-253-759-7869 today learn how the Five P’s can drive top line sales and bottom line profits. 

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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