Thursday, July 20, 2017

Tijuana Flats Joins Eating-Out While Eating-In

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of retail foodservice today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.  Chain restaurant Tijuana Flats entered the fray this week jumping on the Eating-Out while Eating-In grocerant movement with a ‘take-home taco meal kit’.

Tijuana Flats, a Tex-Mex dining experience, recently launched “Hardly Homemade” take-home taco meal kit—a feasible, easily accessible takeout selection that allows simple options for family dinner, and is a viable solution for smaller offices looking for a group lunch option.
The meal kit is priced at $31.99, the Kit is available on UberEATS  and will be available for take-out only via direct order from all Tijuana Flats stores beginning on July 24. Additionally, all orders placed now through July 31 will include a free large side of salsa. 
The inclusive meal kit includes all of the essentials, including protein (chicken and beef), toppings (jalapeƱos, onions, lettuce, tomatoes, sour cream, and cheese), and tortillas and chips, the Kit supplies guests with all the at-home ingredients for taco night. The Kit’s tagline, “Hardly Homemade’.
Larry Ryback, CEO at Tijuana Flats  stated “We developed the ‘Hardly Homemade’ Kit as a way to offer a quick and convenient meal for families that didn’t require them to place full catering orders,”… “With the new school year just around the corner, we think now is the perfect time to launch this concept as families begin preparing for the return of after-school practices and homework sessions. “
Our own Grocerant Guru® continues to believe that “Meal kits are cooking training wheels for Millennials”.  The team at Foodservice Solutions® believes that restaurant meal kits extend the brand value, build ‘flavor cravings, while edifying brand value but Price Matters. Is this meal kit priced right?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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