Friday, July 28, 2017

Foodservice Partnerships Strengthen Brand Value

Regular readers of this blog know that success does leave clues and according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson customers are dynamic not static brands must continue to evolve to maintain customer relevance.
This year two iconic North Carolina-born brands are celebrating milestone birthdays this year: Cheerwine is turning 100, and Krispy Kreme Doughnuts is turning 80. To mark the sweet occasion, the two brands are bringing back the soft drink that caused a frenzy with its debut last year: Cheerwine Kreme and in case you don’t know Cheerwine Kreme tastes like Cheerwine with a hint of Krispy Kreme’s Original Glazed flavor.
From now through September, Cheerwine Kreme is available in 2-Liter and 20 ounce bottles in major grocery chains and select convenience stores in North Carolina and South Carolina, and online at
Joy Ritchie Harper, Cheerwine’s head of marketing stated  “We’re grateful to the generations of Carolinians who’ve made it possible for Cheerwine to spend the last century, and Krispy Kreme to spend the last 80 years, delighting their taste buds and being part of their special moments… “Cheerwine Kreme is a celebration of uniquely Carolina tastes and our deep roots in the region. We had such an amazing response last year in the Carolinas that we had to bring it back for a limited time, especially during such a milestone year for both of us.”
Cheerwine Kreme isn’t the first time Cheerwine and Krispy Kreme Doughnuts have collaborated to make a one-of-a-kind treat.  Back in 2010, the two joined forces to bring fans the Cheerwine-filled Krispy Kreme doughnut, which sold out in many shops during its limited availability.
Not all brands last 100 years or 80 years but one thing that is for sure if you want your brand to survive, thrive, and stay relevant your brand must be dynamic not static.  Partnerships are a great way for brands to extend value while edifying the relationship with consumers.
Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed, Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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