Success does leave clues some pick them up, others have a blind-eye, all however are affected according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The question is why do some companies ignore the facts and trends, for industry norms of yesterday? Johnson say’s brand protectionism of a bygone era is alive and well within the restaurant sector.
The simple truth is the restaurant sector continues to capitulate customers to both the grocery store sector and convenience store sector. Grocers and C-stores have evolved fresh food offering to the point that in many 78.1% of service deli fresh food and C-store fresh food was ‘restaurant quality or better’.
According TDn2K’s Black Box Intelligence restaurant sector customer traffic declined 1.4 percent in September and dipped 1.2 percent for the third quarter of 2018, compared with the year ago third quarter. Even more troubling, same-store traffic declined 5.7 percent over the same two-year period.
Here is why we call it a blind-eye for the restaurant sector; the fact that the third quarter of 2018 was still the best quarter for traffic in the last three years highlights the magnitude of the continued market share battle for guest traffic. Is it time for the restaurant sector to embrace grocerant niche fresh prepared food sales? Well you know we think so. Grocery stores don’t want to see it nor to C-stores? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.