Price, value, service, fast food retailers battle for customer counts according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the battle for customers become complexity free when Price drives trial, and then the key driver in brand customer adoption.
Once again Burger King is in the chicken nugget war the favorite fast food menu item according to recent Grocerant ScoreCards with 67.6% or respondents ranking nuggets first or second. Burger King is now selling 10-piece Chicken Nuggets for just $1. That is a price point few can pass up. If you want to order lunch for the office a limited edition 100 piece Chicken Nuggets will be available exclusively on Postmates with free delivery using the promo code NUGGS.
Chris Finazzo, President, North America, Burger King Corporation stated "We know how much our guests love our delicious chicken nuggets,”… “They are crispy, they are golden, they are tender, there are 10 of them, and they are now just a buck.” Foodservice Solutions® FIVE P’s of food marketing once again are playing a key role in who shops where and when.
Burger Kings Chicken Nuggets offer empowers customer choice pair perfectly with any delicious signature Burger King restaurant dipping sauce including BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour. Dip them 10 times, 10 different ways.
The team at Foodservice Solutions® is going to try them for lunch to test the Free delivery applied at checkout when ordering 100 piece Chicken Nuggets and using promo code NUGGS between 10/11 and 10/14. Promotion ends on Sunday, 10/14 at 11:59 PM PST. Offer available at participating locations and subject to product availability. Free delivery limited to 1 redemption per customer. So, how are you garnering new customers?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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