Wednesday, June 26, 2019

Will Food Delivery Drive Ikea into being the world’s 5th largest food Chain



Ikea the Swedish giant is reportedly testing delivery of its menu in Paris once again elevating Ikea’s private label grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared directly where consumer want it.  Regular readers of this blog know about the piles of Ikea’s meatballs, cinnamon rolls, and herring that hungry shoppers grab in Ikeas around the globe really add up—so much so that Ikea claims to be the world’s sixth largest food chain.
Recenlty the Spanish publication El Confidencial reported that Ikea is thinking about expanding its food footprint even further into home deliveries, the company confirmed to Co.Design that it is current testing the service in Paris.
Ikea’s food delivery trial includes delivery of its Swedish foods—which include salads, salmon, beets, and cabbage—and which are distributed out of its two-story, 58,000-square-foot urban store located centrally in the city. If the pilot is successful, Ikea may bring the idea to Spain and other European markets in the future.
When asked if Ikea is not delivering hot, ready-to-eat meals, today.  However, our Grocerant Guru® believes that will inf-act happen within the next near in urban settings.  Elevating affordable family meals that are fresh, fast and affordable to new heights.  
Ikea continues building more small stores in urban stores expanding it reach for both lunch and dinner. It’s investing in a better app and website. And it continues to hone its food programeyeing how its meat-based menu can be more sustainable into the future. The allure of an anachronistically cheap bite creates a powerful halo effect when you’ve just spent hundreds to thousands of dollars on items for your home.
According to Johnson, Chain restaurants, grocery stores, and conveniences stores all seeking to sell food for dinner will have to rethink their price, value, service equilibrium. Want to know how Ikea became the 6th largest food retailer in the world?  Simple one plate of meatballs at a time.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869


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