Saturday, June 29, 2019

Longo Brothers Grocerant Footprint Delights Foodies

Once again garnering new customers comes to those who embrace grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that can be mixed and matched into a perfect meal and that’s exactly what Longo Brothers Fruit Market is doing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Success comes when you give consumer what they want well Longo Brothers Fruit Market began testing a new in-store program to make it easier for customers to assemble all of the components for a meal.  Under the pilot, launched Monday at Longo’s Maple Leaf Square store in Toronto, a centrally located kiosk merchandises the fresh ingredients needed for a meal. Shoppers can hand-select their produce, meats, starches and garnishes to create a specific meal or follow a certain recipe.
Simply put grocerant niche fresh food is a template for success and Longo’s is another retailer edifying its relationship with the consumers enabling ‘Meal sizing’ is adjustable so customers can buy ingredients to feed a single person or a dinner party of 10 people, according to Vaughan, Ontario-based Longo’s. Recipes and step-by-step cooking guides are available in-store and online.
Rosanne Longo, consumer spokesperson and brand ambassador at Longo’s, stated "As the grocery store model continues to evolve, we must focus on developing programs that are both customer-centric and designed for the future of retail," …"Through this program, we hope to create greater value for our customers that will keep them returning to their favorite Longo's location."
Customization and personalization are hallmarks of the grocerant niche and Longo’s noted that the program offers a more personalized shopping experience that reflects the needs of today’s on-the-go consumers. Plans call for the retailer to expand the concept to all of its 33 stores in Ontario by the spring of 2020.
Priced right Longo’s stores also offer a range of chef-made meal options through a department called The Kitchen. Customers can choose from a rotating selection of family weeknight dinners; family-size items or party trays; heat-and-eat entrees and sides; $6, $8 and $10 individual meals; and lunch sandwiches and salads.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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