Aldi Tackles Food Waste

Consumers increasingly are concerned about food waste and Aldi’s leaderships once again provides a glimpse, a clue, and look of how tackling food waste can be flavorful, fresh, and ‘better for all’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Integrating a food waste platform into your business model and brand messaging that can be understood and accepted by consumers is but one of things Aldi does well.  Recently, Aldi Nord and Aldi Süd have announced plans to sell blemished apples across all outlets to sensitize consumers about food waste and help farmers minimize losses on their produce.

The slightly wind and weather-damaged apples or Wetteräpfel can be used for various Christmas delicacies and desserts such as apple strudel, apple tart, or cold apple peel, they have all the flavor of a ‘perfect’ apple. These apples look like those you might pick in your own back yard and taste as fresh.

Dr Julia Adou, director of corporate responsibility at Aldi Süd, said, "By marketing the Wetteräpfel, we create a sales market for the producer. Otherwise, they would have to hand the apples over to the industry at a lower price or they would end up in animal feed or in composting plants."

Sometimes there are extreme weather events have damaged harvests, resulting in huge financial implications for farmers.  Aldi’s food waste platform is a quality food marketing branded solution.

For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869

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