Food Marketing that is successful, edifies the relationship of the brand with consumers in obvious ways adding relevance to the brands invitation according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Looking a customer ahead by extending that brands invitation is a great way to make sure that you are winning the battler for “Share of Stomach”. Now McDonalds online shop features more than 20 items from holiday sweaters and ornaments to French fry-themed accessories all intended to keep the brand top of mind with consumers while extending its invitation to consumers.
For the first time McDonalds has created a shoppable line of apparel and accessories available year-round in the U.S. on the chain’s website. The themed merchandise features more than 20 items centering on the quick service brand’s most popular menu items: burgers and fries.
The McDonalds collection is only available on the fast food giant’s website and is not in collaboration with any outside companies, a departure from the company’s previous forays with fashion brands and retailers.
The new line of clothing ranges in price from $15-$65 and accessories range from $10-$25. Some of the items include tote bags emblazoned with French fries, burger and Happy Meal pins, hamburger notebooks, holiday sweaters, ornaments and T-shirts.
So, the merchandise features the company’s iconic bright yellow and red graphics, unmistakable for any other brand, and even feature some international phrases for worldwide McDonald’s fans. The online shop, dubbed Golden Arches Unlimited, will rotate with each season and restock throughout the year. Currently, the winter line has beanies, sweatshirts and sweaters for sale.
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.
Battle for Share of Stomach