Monday, May 8, 2023

Food Retailers Evolving with and Accommodating EV’s is a Must


What is brand relevance when it comes to Electric Vehicles (EV’s)? Has your brand extended an invitation to drives of EV’s? If you have not yet, you had better start planning for your customers next steps.  EV’s are going to be relevant to over 26 million consumers by 2030. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes if your brand is not evolving with relevance it is dying. It’s important that you at least begin the process of looking a customer ahead.

In a report from The Edison Electric Institute (EEI), Electric Vehicle Sales and the Charging Infrastructure Required Through 2030 report was updated creating a consensus forecast now which is based on four independent forecasts done by Boston Consulting Group, Deloitte, Guidehouse, and Wood Mackenzie, as well as analysis from the National Renewable Energy Lab. The report concludes that:

·         The number of EVs on U.S. roads is projected to reach 26.4 million in 2030, up from the projected 18.7 million as projected in the 2018 report.

·         The projected 26.4 million EVs will make up nearly 10 percent of the 259 million light-duty vehicles (cars and light trucks) expected to be on U.S. roads in 2030.

·         Annual sales of EVs will be nearly 5.6 million in 2030, reaching more than 32 percent of annual light-duty vehicle sales in 2030. Compared to the 2018 forecast, this is an increase of more than 1.8 million in annual sales in 2030.

·         Nearly 12.9 million charge ports will be needed to support the projected 26.4 million EVs that will be on U.S. roads in 2030.

·         Approximately 140,000 Direct Current (DC) fast charging ports will be needed to support the level of EVs expected to be on U.S. roads in 2030.

Drivers of these cars are you customers. Now then; Trileaf Corporation, a leading Architectural and Engineering firm, announced that it is exploring the possibility of combining electric vehicle (EV) charging stations with pizza restaurants in a new marketing push that it believes could be a win for both industries.

So, Trileaf is offering free EV Charging Station Branding and Design Studies to pizza franchises to help them evaluate the benefits of electric vehicles for their business and local community. Trileaf's innovative design solutions and extensive expertise in property development make it well-equipped to support pizza franchises looking to add EV charging stations to their locations.

Roger Zimmer, Trileaf's Senior Structural Engineering Manager, stated, "We see this as a winning formula that benefits everyone," …. "EV drivers need more charging options, and pizza restaurants are always looking for new ways to attract customers, and often manage a fleet of delivery vehicles. By bringing these two industries together, we can create a unique and innovative offering that meets the needs of both."

In case you did not know, Trileaf has extensive expertise in creating comprehensive plans and providing exceptional project management for property development. The company offers site assessment and documentation services, helping clients identify existing property conditions and deficiencies for proposed renovations. Trileaf's team of experts conducts thorough due diligence on potential properties, examining factors such as permitting and zoning regulations, environmental concerns, and customer goals. With these capabilities, Trileaf is well-equipped to support the typical EV charging/pizza restaurant combination project and help bring it to fruition.

Don’t get left behind. Trileaf is currently engaging several major pizza chains about the possibility of adding EV charging stations to their locations. Trileaf believes that this could help pizza restaurants differentiate themselves from their competitors and attract a new, environmentally conscious customer base.

Zimmer continued, "We're excited about the potential of combining the convenience of EV charging with the popularity of pizza to create a new market that benefits both industries".

Success does leave clues, as Trileaf has a history of success in developing unique and profitable properties and has recently provided EV Charging Station solutions for multiple airport locations. With a solid reputation for providing exceptional design solutions for hundreds of property locations with nationwide coverage, the company believes that the EV charging/pizza restaurant combination could be its most exciting project yet.

"We're always looking for new opportunities to create value for our customers and our communities," adds Zimmer. "We believe that this new venture has the potential to do just that."

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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