Monday, May 22, 2023

Restaurants that have Success Do Leave Clues


Giving credit where credit is due.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice, much of which was adopted from successful restaurants. 

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights by the NPD group show just have important globaly that takeaway/takeout food sales have become.  Here let’s take a look: 

“For the first time since the pandemic began, consumer spending in the food service industry in Europe bounced back to pre-pandemic highs in November 2022. This was a key finding of the latest “State of the European Food Service Industry” analysis, which was announced today by The NPD Group through its CREST consumer panel. 

Continued hybrid working, spending more time at home, and the ease of both online shopping and ordering food for takeout and delivery has resulted in increased consumption at home. However, it has also made it difficult for the food service industry to completely rebound. Total food service spending in Europe in 2022 declined by 6% to €292 billion (compared to €309 billion for the full-year 2019). NPD expects the sector will bounce back to pre-pandemic levels this year, as inflation eases and COVID-19 concerns continue to recede.

Growth in click-and-collect orders tripled in 2022. European consumers spent close to €9 billion in 2022, up from €3 billion in 2019. Click and collect is the fastest growing at-home foodservice and is expected to reach €10 billion this year.

Consumption of prepared food from restaurants that is consumed at home is expected to remain 50% above 2019 levels. These types of meals will represent more than one out of five meals, according to NPD, which recently merged with IRI to create a leading global technology, analytics, and data provider.”

Four macro needs drive all consumption: fueling, wellness, connecting and gratifying. Fueling is the top driver, influencing one-third of all eating occasions. The need for wellness grew throughout the pandemic and is second to fueling as a consumption driver. Wellness now directly impacts 21 percent of all eating occasions, which amounts to billions of occasions annually. With most meals sourced from home — a behavior established long before the pandemic — NPD expects wellness as a consumption driver to remain elevated into the foreseeable future.

If you are coming to the National Restaurant Show in Chicago I suggest that you stop by the The NPD Group  booth and see what else you can learn.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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