Local, regional, and independent grocery
stores are able to edify their position with customers using the IGA Family Meals Made Easy Recipe Platform giving
them a better standing in the minds eye of the consumer. According to Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® the ‘undercurrent of ‘shop-local trend and halo of
better-4-you’ that consumers feel about local combined with affordable relevant
technology is a powerful tool for independent grocers.
In case you have not hears, the Independent Grocers Alliance (IGA) has launched a new and enhanced Family
Meals Made Easy recipe platform on IGA.com. Powered by Grocery Shopii, a provider of
shoppable recipe technology for retailers, the platform provides curated
recipes designed to make meal planning more accessible and convenient for
shoppers, and more impactful for IGA’s independent grocery retailers, which can
share the shoppable content across their owned media platforms.
This platform enables IGA to better meet
the objectives of its Red Oval partners, select CPG companies that team with
IGA to help independents boost sales through tailored marketing campaigns for
shoppers.
The Family Meals Made Easy recipe
platform is a new digital enhancement to a suite of tools IGA offers to indies
to promote ready-to-eat and -heat offerings in store. The enhanced platform
incorporates a number of innovative solutions, among them curated seasonal
recipe content featuring popular brands and recipe influencers, nutritional and
serving size information, and shopping list functions for in-store shopping.
The recipe content will be available
across IGA-owned media channels, including IGA.com, the Recipe Club newsletter,
the IGA National Digital Ad and social media.
Michael La Kier, VP brand development at
Chicago-based IGA, stated, “Online recipes are increasingly important for
at-home meal planning and grocery shopping, with more than half of shoppers
using online recipes more now than last year,” …“Recipes are among the
highest-performing content a brand can share online. The new Family Meals Made
Easy platform will transform recipe content into more engaging moments that
translate into increased shopper satisfaction and sales for CPGs and our independent
retailers alike.”
“IGA is giving food brands the
opportunity to get in front of a shopper in the micro-moment when they are
making a decision on what they will cook [for] dinner tonight,” noted Katie
Hotze, CEO of Charlotte, N.C.-based Grocery Shopii.
The launch of the Family Meals Made Easy
platform on IGA.com is the first phase of a broader plan that will ultimately
permit IGA members to host the same recipes on their own e-commerce websites,
where shoppers can use the platform to plan meals and make purchases.
“The end goal is to empower our
independent grocery retailers with a new channel that generates engaging
content for shoppers and more revenue for the retailer,” added La Kier. “The
Family Meals Made Easy platform is one of many new ways we’re working with CPG
partners to attract shoppers and increase sales at independent grocery
retailers, which represent over one-third of the grocery industry, with more
than $250 billion dollars.”
Founded in 1926, IGA is the world’s
largest voluntary supermarket network, with aggregate worldwide retail sales of
more than $43 billion per year. The alliance encompasses more than 6,300 stores
globally, with operations in 46 of the United States and 25-plus countries,
commonwealths and territories.
Are you ready for
some fresh ideations? Do your food marketing ideas look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation, and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
No comments:
Post a Comment