If
you think foodservice Ready-2-Eat and Neat-N-Eat fresh prepared food offerings
are dried-out crusted casseroles, rotisserie chickens, and yesterday’s limp
salad bar, think again. Consumers can now choose from an almost endless array
of appetizers, salads, entrees (prepared meals), snacks, and desserts all fresh
prepared full flavored, and consumers rate them as restaurant quality.
Back
in the day when Foodservice Solutions® very own Grocerant Guru® coined the term “grocerant” which regular readers of
this blog know refers to any food retailer (including restaurants) that offer
restaurant-style food as Take-Away, Take-Out,
Grab & Go, or offer in-store,
stand-up and sit-down restaurant Ready-2-Eat and Heat-N-Eat fresh prepared food.
Here are some examples; think companies the ilk of Ikea, Costco, Pinkies Liquor
stores, Chipotle, Wawa, Sheetz, and McDonald's.
While
a slowly improved economy has provide consumers the biggest appetite for going
out to eat in eight years earlier this year, the second half of
this year looks as if the grocerant niche
is eating away at many in the legacy restaurant niche, as restaurant sector sales seem to be flatting in
the second half. There is a battle brewing for share
of customer stomach. Are you evolving with consumers? Are you garnering
incremental share of stomach?
Foodservice
Solutions® team has documented an uptick of grocerant marketing activity during
the second half of the year. Clearly
customer adoption of grocerant niche products is underway. Do you understand the grocerant niche
customer? Do you need outside-eyes?
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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