Thursday, February 22, 2024

Texas Borns Grocerant Niche LTO’s for Every Meal


Success does leave clues and regular readers of this blog know that Texas Born has had success with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  They are now rolling out their latest selection of limited-time foodservice selections that can be enjoyed throughout the day. 

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® in this new addition, items feature fresh-made breakfast items, Lent-friendly lunch options and more.

Three seasonal items are available now through April at participating TXB locations:

·         Spinach, Mushroom and Egg Breakfast Quesadilla: A crispy grilled flour tortilla with perfectly sautéed spinach and mushrooms, and fluffy, freshly cracked eggs mixed with cheese, available for $6.29 each.

·         Waffle Hash Brown: Crispy, locally sourced potatoes are cooked to make the perfect crunch. Each hash brown sells for just $1.99.

·         Lent-friendly Shrimp Poppers and Plates: Arriving just in time for the Lenten season, these juicy jumbo shrimp are battered and flavored to perfection. Poppers are available for $5.99 while plates are priced at $7.99.

Anna Felz, marketing & brand manager at TXB, stated, "TXB wanted to kick off the year with fresh and better-for-you breakfast, lunch and dinner options for our guests to enjoy," ... "All of these items were carefully crafted and are full of locally sourced ingredients, right here from Texas."

The hearty, on-the-go meals are designed to be more than the typical convenience store offerings as part TXB's goal to provide guests with fresh meals that are convenient and directly competitive with restaurant-quality menu items daily. TXB has a larger initiative to "Leave 'em Better" by sourcing delicious, locally sourced ingredients from around Texas, the company said.

Headquartered in Spicewood, TXB operates more than 47 c-stores and food markets throughout Texas and Oklahoma that emphasize the Texas roots and values the brand was built upon. It offers more than 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private label products that features salsa, jerky, tea, water, coffee and more.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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