Chicken, the classic fast-food chain that has been serving spicy, New Orleans
style chicken since 1972, has recently experienced a surge of popularity among
younger generations. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that
customer focused relevant messaging including a Super Bowl ad will drive
let’s look at some of the reasons why, a viral marketing campaign that sparked
a social media frenzy over its new chicken sandwich.
chicken sandwich, which was launched in August 2019, quickly sold out in two
weeks, as customers lined up to try the crispy, juicy, and flavorful product. Popeyes cleverly ignited a Twitter war with
its rival Chick-fil-A, which claimed to have the original and superior chicken
sandwich. The online debate drew in millions of users, who posted memes,
videos, and reviews of the sandwiches, creating a massive amount of free
publicity for Popeyes.
to Apex Marketing, the social media explosion generated approximately $65
million in equivalent ad revenue for Popeyes,
based on the number of impressions and mentions it received across various
platforms. Popeyes also gained more followers on Twitter in a single week than
it had in two years, reaching a wider and younger audience.
success of the chicken sandwich was not just a one-time phenomenon. Popeyes has
continued to capitalize on its momentum by launching new products, such as the
Cajun Flounder Sandwich and the Blackened Chicken Sandwich, that appeal to the
taste preferences of Gen Z and Millennials. These generations are known for
their love of spicy food, constant snacking, and adventurous eating habits.
Popeyes has also leveraged its brand identity as a fun, authentic, and
culturally diverse chain that resonates with the values and aspirations of
has proven that viral marketing can be a powerful tool to attract and retain
customers, especially in the highly competitive and saturated fast-food
industry. By creating a buzz-worthy product, engaging with its fans and critics
on social media, and staying true to its roots, Popeyes has established itself
as a leader in the chicken sandwich category and a favorite among Gen Z and Millennials.
Yes, Popeyes has unveiled its first-ever Super Bowl
commercial featuring actor, writer, and comedian Ken Jeong trying the famous
brands’ new Wings for the first time.
This funny commercial is based on Jeong, who cryogenically
froze himself 52 years ago waiting for the best-ever wing to be created. Jeong
is unfrozen to discover Popeyes has permanently launched Wings in five
delicious flavors – along with many other changes from 52 years ago, including
drones, driverless cars, scooters, and new breeds of doodle dogs.
The advertisement was created by Popeyes in partnership
with its creative agency, McKinney, and was directed by filmmaker and MTV Video
Music and Grammy Award Winner Calmatic, who is well known for directing movies
like House Party and White Men Can’t Jump.
Sami Siddiqui, President of Popeyes North America, stated, “Football
and Wings is the all-American pairing, so we couldn’t think of a better time to
go all-in on launching our new wing line up than during the Super Bowl,” … “Ken
Jeong is a comedic genius who really makes this commercial a lot of fun to
Popeyes new wings in five delicious flavors are available
nationwide starting at $5.99 for 6-pieces:
Ghost Pepper: The perfect balance of flavor and fire.
Sweet ‘N Spicy: A sweet and spicy blend of chili, garlic and ginger.
Honey BBQ Wings: Tangy and sweet, like a good BBQ should
Parmesan: The perfect blend of roasted
garlic and parmesan cheese.
Signature Hot: Nice and spicy with just a dash of southern sweetness
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
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