For football fans feeling
sidelined because their favorite teams didn’t make it to the Big Game, 7-Eleven Inc. is serving up some
consolation—a free pizza to bring smiles to disappointed fans. The convenience
store powerhouse is delivering this delicious gesture through its 7NOW Delivery
app, where customers making their first order can enjoy a complimentary whole
pizza pie, including popular options like Extreme Meat or Philly Cheesesteak.
As the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, I can
assure you that offering free food is one of the most compelling brand
invitations in the industry. Why? Because food, particularly when it’s free,
triggers emotional connections with customers and lowers the perceived barrier
of entry to trying other menu items. Free food builds trust, creates brand
affinity, and motivates trial behavior that often leads to repeat purchases—a
crucial strategy for any convenience store looking to grow its fresh food
offerings.
Food industry research has
consistently shown that promotions like this work wonders for brand engagement.
A recent study revealed that 80%
of consumers are more likely to return to a brand after a positive freebie
experience, and nearly 60%
end up purchasing additional items during their next visit. For
a brand as storied as 7-Eleven, this
promotion is not only a smart way to re-engage customers but also a nostalgic
nod to childhood memories of Slurpee runs. Many customers first fell in love
with 7-Eleven as kids, and a well-placed “welcome back” promotion can reignite
that loyalty.
Why It Works: Nostalgia Meets
Innovation
Nostalgia is a powerful driver in today’s food landscape. For decades, children
across the country made trips to 7-Eleven
for Slurpees and quick treats. As adults, they’re not opposed to revisiting
this beloved brand—especially when an enticing offer like free pizza beckons.
By tapping into this emotional tie, 7-Eleven strengthens its relevance and
invites consumers to explore its evolving food and drink lineup.
Promotional Plays to Drive Big
Game Success
In addition to the free pizza offer, 7-Eleven has crafted other game-winning
deals on the 7NOW Delivery app:
·
BOGO
Pizza: Buy
one large pizza, get one free. Double the flavor, double the fun.
·
Save
on Party Essentials:
Customers can save $20 on a $30 order with promo code “BIGGAME.”
·
$5
Off Beer: Large
beer packs are discounted by $5, ideal for pairing with pizzas and enhancing
any game day celebration.
"At 7-Eleven, we know the
Big Game is about more than just football — it's about gathering with friends,
enjoying delicious food, and making lasting memories," said Brandon Brown,
senior vice president of fresh foods at 7-Eleven. "Whether you're a
football fanatic, a halftime show enthusiast, or simply a pizza lover, we're
here to support your game day experience with free pizza and other tasty deals
that will make everyone feel like a winner."
A Fresh Playbook for Customer
Adoption
7-Eleven’s robust delivery app, now with real-time tracking for speedy
30-minute deliveries, ensures convenience and reliability. These offers are not
only designed to meet consumer needs but to entice first-time customers to
explore more—from craft beers to hot snacks—and build an emotional connection
with the brand. Beyond the Big Game, this strategy creates an opportunity to
drive habitual ordering patterns as customers integrate 7-Eleven into their
everyday routines.
7-Eleven’s Legacy as a Food
Innovator
With more than 13,000 stores across the U.S. and Canada, 7-Eleven continues to
solidify its place at the intersection of convenience and food innovation. The
company’s portfolio, including Speedway, Stripes, Laredo Taco Co., and Raise
the Roost Chicken and Biscuits locations, further extends its footprint and
capabilities in serving modern consumers.
As the Grocerant Guru® in the grocerant
space, I see this initiative as a win not just for 7-Eleven but for customers
rediscovering why the brand is synonymous with convenience. Offering free food
is more than a gimmick—it’s an open invitation to a richer, tastier world of
possibilities that no football fan should pass up.
Invite Foodservice
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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