Wawa’s $5 Big Breakfast Deal
Redefines Value, Speed & Convenience
Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® knows a winning foodservice formula when he sees one, and Wawa’s
latest move is set to shake up the breakfast game. From February 17 through
March 24, Wawa is rolling out its unbeatable
$5 Big Breakfast Deal, offering customers any size hot or iced coffee, a
Sizzli® breakfast sandwich, and a hash brown—all for just five bucks. With
1,100 locations executing at peak efficiency, Wawa proves why it dominates the
convenience dining space in both price and speed of service.
Mix & Match: A Bundled Deal
That Delivers
The food industry has long known
that mix-and-match meal bundling is a pricing strategy that boosts both
customer satisfaction and sales. Wawa’s $5
Big Breakfast Deal gives customers full control over their morning choices
while keeping costs low. With over 10 Sizzli® varieties—including classics like
Croissant, Bacon, Egg & Cheese and the limited-time French Toast, Sausage,
Egg & Cheese—this deal offers premium variety at a price Starbucks and
fast-food chains simply can’t match.
Speed Matters: Wawa Wins on
Efficiency
Speed of service is the name of
the game in breakfast, and Wawa’s
streamlined, self-serve model runs circles around competitors. Customers can
grab their breakfast in minutes—no long lines, no waiting for a barista. Wawa’s
self-serve coffee pour bar features seven varieties, including Regular, Decaf,
French Vanilla, Hazelnut, Cuban Roast, 100% Colombian, and Dark Roast, with
rotating limited-time flavors like Caramel Cream. Prefer iced coffee? Wawa’s
handcrafted, freshly brewed iced coffee is customizable in dozens of ways
through its in-store ordering kiosk, ensuring a quick and personalized
experience every time.
Wawa’s Legacy of Breakfast
Innovation
"We are on a mission to make
mornings easier for our customers, and our new $5 Big Breakfast Deal does just
that by providing a hearty offering at a great price that’s sure to get your
morning off to a great start," said Mary-Rose Hannum, Chief Marketing
Product Officer at Wawa.
First introduced in 1996, the
Sizzli® breakfast sandwich remains a customer favorite nearly 30 years
later—proving that Wawa understands the evolving needs of breakfast consumers
better than most. With an unmatched combination of value, speed, and quality,
Wawa’s $5 Big Breakfast Deal is a game-changer in the foodservice industry.
Starbucks, McDonald’s,
Dunkin’—consider this your wake-up call.
Price and Service Matter If you Want A
Larger Share of Stomach
Success Leaves Clues—Are You Ready to
Find Yours?
One key insight that continues to drive success is this: "The
consumer is dynamic, not static." This principle is the foundation of
our work at Foodservice Solutions®, where Steven Johnson, the
Grocerant Guru®, has been helping brands stay relevant in an ever-evolving
market.
Want to strengthen your brand’s connection with today’s
consumers? Let’s talk. Call 253-759-7869 for more information.
Stay Ahead of the Competition with
Fresh Ideas
Is your food marketing keeping up with tomorrow’s trends—or
stuck in yesterday’s playbook? If you're ready for fresh ideations that set
your brand apart, we’re here to help.
At Foodservice Solutions®, we specialize in consumer-driven
retail food strategies that enhance convenience, differentiation, and
individualization—key factors in driving growth.
👉 Email us at Steve@FoodserviceSolutions.us
👉 Connect with us on social media: Facebook, LinkedIn,
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