Breakfast catering is a booming opportunity in the food
industry, and Schlotzsky’s
latest move into this space positions the brand for strong sales growth.
Historically, brands like Au Bon Pain and Panera Bread have successfully tapped
into the breakfast catering market, leveraging the demand for high-quality,
convenient morning meals according to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®. However, the category remains wide
open, particularly in local markets where businesses, schools, and social
gatherings are seeking fresh, flavorful breakfast options beyond the ordinary.
According to foodservice industry data, breakfast is the
fastest-growing daypart, with the catering segment expected to reach over $10
billion in sales by 2026. Furthermore, a 40% increase in breakfast
catering orders has been observed post-pandemic, signaling a shift toward
morning meal solutions that cater to workplace meetings, social events, and
on-the-go dining. Schlotzsky’s
entry into this space is not just timely—it’s strategically sound.
A Fresh, Competitive Menu
Schlotzsky’s new breakfast catering menu offers a well-rounded
selection designed to appeal to a variety of tastes and dietary preferences:
Breakfast Catering Menu:
Trays or Breakfast Boxes
·
Breakfast Sandwich: Fresh-baked sourdough bun with Ham, Bacon, Sausage, or
Veggie.
·
Breakfast Burrito: Egg, cheese, hash browns, and choice of protein wrapped in
a warm tortilla.
·
Breakfast Tacos: Soft tortillas filled with eggs, cheese, and choice of
protein—perfect for easy serving.
Breakfast Sides + Beverages
·
Fresh Cut Fruit: A mix of strawberries, green grapes, and blueberries in
trays or cups.
·
Yogurt Parfait: Vanilla Greek yogurt with fresh berries.
·
Hash Browns: Crispy and golden, available for group servings or
individuals.
·
Barista Coffee Box: Serves 10, rich and aromatic.
·
Orange Juice Gallon: A breakfast staple for sharing.
Sweet Treats
Exclusive Cinnabon offerings at participating locations:
·
Minibon Tray: Bite-sized Cinnabon Minibons.
·
Classic Roll: Iconic Cinnabon Classic Roll.
·
CinnaPacks: 2-pack or 4-pack of Cinnabon rolls.
Want a Larger
Share of Stomach
The Four Key Benefits of Breakfast
Catering for Local Units
1.
Increased Sales
& Ticket Size: Breakfast catering orders tend to be
high-value transactions, with businesses often ordering in bulk. Average
breakfast catering orders exceed $150, boosting unit revenue.
2.
Competitive
Differentiation: While many competitors offer lunch
and dinner catering, fewer focus on breakfast, allowing Schlotzsky’s to stand
out and capture an underserved market.
3.
Customer Retention
& Business Growth: Businesses,
schools, and event planners seek reliable breakfast solutions. Catering builds
relationships, fostering repeat business and long-term loyalty.
4.
Operational
Efficiency & Off-Peak Utilization:
Breakfast catering drives early-day sales and utilizes kitchen capacity during
non-peak hours, optimizing labor and resources.
Catering Promotion to Jumpstart Demand
To incentivize trial and adoption, Schlotzsky’s is offering
a $20 discount on catering orders of $200+ with the code BREAKFAST20
(valid through 4/30/25). This offer encourages businesses and groups to
experience the new breakfast menu while driving immediate revenue.
Schlotzsky’s foray into breakfast catering aligns with market trends
and consumer demand, ensuring a fresh approach in a competitive world of
sameness. With a well-crafted menu, strategic pricing, and strong brand
positioning, local units can capitalize on this high-growth opportunity and
elevate their morning sales to new heights.
Let’s Build a Partnership for Growth
Looking for the right partner to drive sales and amplify
your marketing impact? Success leaves clues—and we may have the exact
insight you need to propel your business forward.
Explore innovative food marketing and business
development strategies with Foodservice Solutions®.
📩 Contact us at Steve@FoodserviceSolutions.us
🔍 Learn more at GrocerantGuru.com
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