Stay Relevant, Raise Sales, and Drive Profits with the Grocerant Guru®

 

Why should foodservice retailers think about Google? The answer is simple: Millennials and Gen Z engage with their smartphones more than they do with actual humans. A recent study found that 39% of people interact more with a smartphone than with their loved ones, friends, or coworkers. Smartphones are handheld marketing powerhouses, and every brand must have a handheld marketing toolkit to stay competitive.

The Grocerant Guru® at Foodservice Solutions® identified, quantified, and named the Grocerant Niche—focused on Ready-2-Eat and Heat-N-Eat fresh prepared food. This rapidly growing sector continues to attract customers across all retail foodservice segments. However, marketing to this evolving customer base has become more complex than ever.

The Power of Handheld Marketing

We live in an era where digital immediacy defines consumer behavior. One-on-one marketing has transformed into real-time engagement. Consider this: 51% of all mobile searches on Google are for restaurants. When consumers search on Google, they’re ready to buy. If your business isn’t visible, you’re missing out on sales opportunities.

Moreover, The NPD Group reports that 79% of all restaurant meals are sold at fast food outlets. Grocery delis, convenience stores, and restaurants must integrate handheld marketing strategies to stay connected with their customers.

7 Reasons Food Retailers Need the Grocerant Guru®

1.       Mastering Handheld Marketing – We help you create a seamless, engaging mobile marketing strategy that reaches customers in real-time.

2.       Enhancing Brand Relevance – Stay ahead of shifting consumer preferences with insights that ensure your brand remains modern and compelling.

3.       Optimizing Google Search Presence – With 51% of searches focused on food, we position your brand to be discovered and clicked on.

4.       Driving Higher Sales – Our expertise in the Grocerant Niche fuels strategies that increase revenue through consumer-driven meal solutions.

5.       Innovating with Omni-Channel Marketing – From social media to digital ordering platforms, we build a dynamic conduit that integrates all marketing channels.

6.       Tapping into Convenience Trends – We leverage the latest data on Ready-2-Eat and Heat-N-Eat meals to ensure your offerings meet consumer demand.

7.       Future-Proofing Your Business – By continuously Looking A Customer Ahead™, we prepare your brand for long-term success in a rapidly evolving market.

The information superhighway is now handheld, and the Grocerant Guru® has been leading the charge since 1991. If you’re ready to edify your brand and drive consumer engagement through the 5P’s of Food Marketing, reach out to us today.

Contact Us:
Email: Steve@FoodserviceSolutions.us
Visit: www.FoodserviceSolutions.us