Mix and Match Menu Ideations Drive Grocerant Growth at Casey’s General Stores

 

Grocerant niche mix and match meal bundling is but one reason that Casey’s General Stores is a retail leader within the grocerant niche according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “Casey’s understands the power of meal and menu bunding and the The Ultimate Beer Cheese Breakfast Pizza features Busch Light is a great example who a food retailer can push the ideation limits while edifying consumers.”

Now that Casey's General Stores is celebrating the 21st birthday of its fan-favorite breakfast pizza with a celebratory version that includes a special ingredient: Busch Light beer cheese and the team at Foodservice Solutions® just loves it!

Consumers can for a limited time only, get a fast start to their day and enjoy the perfect tailgate taste with the Ultimate Beer Cheese Breakfast Pizza.  So, the specialty pizza starts with Casey's made-from-scratch dough, which is topped by a parmesan and cheddar beer cheese sauce rounded out with the balanced flavor of premium hops, barley malt and fine grains from Busch Light. The Ultimate Beer Cheese Breakfast Pizza is then loaded with bacon, sausage, ham, scrambled eggs, onions, green peppers, and real mozzarella and cheddar cheese.

" Tom Brennan, Casey's chief merchandising officer, stated, Over the last two decades, Casey's breakfast pizza has earned an incredibly passionate fan following and our guests know that they can always get a delicious, fast and easy breakfast at Casey's," ... "For breakfast pizza's 21st birthday, we're going all out and giving our fans a new take with the Ultimate Beer Cheese breakfast pizza featuring a Busch Light beer cheese sauce.”

Brennan continued, "Our guests have long started their days with a slice (or two) of our delicious handmade breakfast pizza, plus a fresh-brewed, bean-to-cup coffee, so we're excited to give them a new twist this year as part of the celebration,".

Yes, football is in the fall air and later in September, Casey's will host the Ultimate Tailgate Breakfast Pizza Birthday Bash at two major college football games to celebrate its breakfast pizza turning 21. At both games, the company's first-ever tailgate food truck will serve Casey's Ultimate Beer Cheese Breakfast Pizza for fans to sample, with beer available for drinkers of legal age.

Tailgating anyone, customers are also invited to play tailgate games and grab some free game day swag, compliments of Casey's. Casey's customers can enjoy several other breakfast deals throughout the fall, including any large breakfast pizza for 21 percent off from Sept. 7 to 14 when using the code BIZZA. Additionally, Casey's Rewards members who turn 21 in September can celebrate with a free slice of breakfast pizza that must be redeemed by Oct. 1.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Gusto not Gas at Casey’s

 

Evolving with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is an art that Casey’s General Store has been doing for the past 14 years, and doing it very, very, well according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

With all of the gusto of a young restaurant start-up and a grocerant niche want-to-be, Casey's General store has evolved too Casey’s and went fuel-free with its newest store. The retailer opened its first location without any gas pumps in Des Moines on April 22, replacing fuel with food!

So, the new 3,380-square-foot store, located at 3121 Forest Ave. near the campus of Drake University, will operate from 5 a.m. to 11 p.m. seven days a week, according local press reports. In lieu of fuel sales, the store will focus on food, beverages and typical convenience items filling out the grocerant niche mix and match bundling opportunity.

This first non-fuel convenience store in Casey's portfolio, the store will serve as something of a testing ground and could lead to more stores without fuel pumps. Katie Petru, director, communications & community, at Casey's, stated, “As a non-fuel model, the new store will best fit the needs of the community in which it operates.”

Petru continued, "We think that everything we have here is what the community and guests in this very walkable environment will need,"  "This is the only store like this in our portfolio, so we will learn some things from it," Petru said. "And I think regardless, we're always looking at where we're situating ourselves and what will make sense there. I think a more urban environment or college campus environment could naturally lend itself to consider whether fuel needs to be there or not."

Messaging matters, so to celebrate the new store's opening, Casey's is offering special deals such as single-topping pizza slices for $1, medium fountain drinks for $1, doughnuts for 50 cents and free coffee.

"It's just all about welcoming the community into our doors and getting them to try out Casey's if they haven't before," Petru explained. Local residents who attended the grand opening reportedly commended Casey's for filling a need in the area, which has few grocery options in the Drake University neighborhood.

The company previously operated a Casey's Pizza Express store in Pleasant Hill, Iowa, which also did not sell fuel, but the location offered pizza for takeout and delivery only and did not have standard convenience store offerings. Mix and Match bundling is a hallmark driving success within the grocerant niche according to Johnson.

Brand messaging matter to all both young and old, so to commemorate the store opening, Casey's donated $10,000 to the local Roosevelt High School and provided a $50,000 Cash for Classrooms grant to East High School. Now in its second year, the Cash for Classrooms program will support projects, physical improvements and resource requests at accredited K-12 public and non-profit, private schools in Casey's communities across the Midwest. How much Gusto do you have?  Ready to evolve from a restaurant to a grocerant?

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869