Mix and Match Menu Ideations Drive Grocerant Growth at Casey’s General Stores

 

Grocerant niche mix and match meal bundling is but one reason that Casey’s General Stores is a retail leader within the grocerant niche according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “Casey’s understands the power of meal and menu bunding and the The Ultimate Beer Cheese Breakfast Pizza features Busch Light is a great example who a food retailer can push the ideation limits while edifying consumers.”

Now that Casey's General Stores is celebrating the 21st birthday of its fan-favorite breakfast pizza with a celebratory version that includes a special ingredient: Busch Light beer cheese and the team at Foodservice Solutions® just loves it!

Consumers can for a limited time only, get a fast start to their day and enjoy the perfect tailgate taste with the Ultimate Beer Cheese Breakfast Pizza.  So, the specialty pizza starts with Casey's made-from-scratch dough, which is topped by a parmesan and cheddar beer cheese sauce rounded out with the balanced flavor of premium hops, barley malt and fine grains from Busch Light. The Ultimate Beer Cheese Breakfast Pizza is then loaded with bacon, sausage, ham, scrambled eggs, onions, green peppers, and real mozzarella and cheddar cheese.

" Tom Brennan, Casey's chief merchandising officer, stated, Over the last two decades, Casey's breakfast pizza has earned an incredibly passionate fan following and our guests know that they can always get a delicious, fast and easy breakfast at Casey's," ... "For breakfast pizza's 21st birthday, we're going all out and giving our fans a new take with the Ultimate Beer Cheese breakfast pizza featuring a Busch Light beer cheese sauce.”

Brennan continued, "Our guests have long started their days with a slice (or two) of our delicious handmade breakfast pizza, plus a fresh-brewed, bean-to-cup coffee, so we're excited to give them a new twist this year as part of the celebration,".

Yes, football is in the fall air and later in September, Casey's will host the Ultimate Tailgate Breakfast Pizza Birthday Bash at two major college football games to celebrate its breakfast pizza turning 21. At both games, the company's first-ever tailgate food truck will serve Casey's Ultimate Beer Cheese Breakfast Pizza for fans to sample, with beer available for drinkers of legal age.

Tailgating anyone, customers are also invited to play tailgate games and grab some free game day swag, compliments of Casey's. Casey's customers can enjoy several other breakfast deals throughout the fall, including any large breakfast pizza for 21 percent off from Sept. 7 to 14 when using the code BIZZA. Additionally, Casey's Rewards members who turn 21 in September can celebrate with a free slice of breakfast pizza that must be redeemed by Oct. 1.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869