grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is an art that
Casey’s General Store has been doing for the past 14 years, and doing it very,
very, well according to Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
With all of the gusto
of a young restaurant start-up and a grocerant niche want-to-be, Casey's General store has evolved too Casey’s and went fuel-free with its newest store.
The retailer opened its first location without any gas pumps in Des Moines on
April 22, replacing fuel with food!
So, the new 3,380-square-foot
store, located at 3121 Forest Ave. near the campus of Drake University, will
operate from 5 a.m. to 11 p.m. seven days a week, according local press reports.
In lieu of fuel sales, the store will focus on food, beverages and typical
convenience items filling out the grocerant niche mix and match bundling opportunity.
This first non-fuel
convenience store in Casey's portfolio,
the store will serve as something of a testing ground and could lead to more
stores without fuel pumps. Katie Petru, director, communications &
community, at Casey's, stated, “As a
non-fuel model, the new store will best fit the needs of the community in which
Petru continued, "We
think that everything we have here is what the community and guests in this
very walkable environment will need," "This is the only store like this in our
portfolio, so we will learn some things from it," Petru said. "And I
think regardless, we're always looking at where we're situating ourselves and
what will make sense there. I think a more urban environment or college campus
environment could naturally lend itself to consider whether fuel needs to be
there or not."
"It's just all
about welcoming the community into our doors and getting them to try out
Casey's if they haven't before," Petru explained. Local residents who
attended the grand opening reportedly commended Casey's for filling a need in
the area, which has few grocery options in the Drake University neighborhood.
previously operated a Casey's Pizza Express store in Pleasant Hill, Iowa, which
also did not sell fuel, but the location offered pizza for takeout and delivery
only and did not have standard convenience store offerings. Mix and Match
bundling is a hallmark driving success within the grocerant niche according to Johnson.
matter to all both young and old, so to commemorate the store opening, Casey's
donated $10,000 to the local Roosevelt High School and provided a $50,000 Cash
for Classrooms grant to East High School. Now in its second year, the Cash
for Classrooms program will support projects, physical improvements and
resource requests at accredited K-12 public and non-profit, private schools in
Casey's communities across the Midwest. How much Gusto do you have? Ready to evolve from a restaurant to a
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869