Regular
readers of this blog know that back in the day service mattered and all restaurant
marketers were worried about the ‘veto’ vote.
That is the one person in a party of four that did not like seafood,
beef, or Thai for example.
Domino’s
brand foundation was built on speed and they are edifying that core value with
no ‘In-Car Ordering’. According to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® speed of service continues to be top-of-mind with
consumers.
Just what is a marketer going to do?
Sit back and let customers migrate? Or are you going to edify your
price, value, service equilibrium? That formula has evolved with Gen Z and
Millennials today. Dominos
has elevated service / speed to a degree that it is creating a positive point
of differentiation in the marketplace. Foodservice
Solutions® Grocerant Guru® has once again retooled, reevaluated,
calculated then evolved the formula and here is the new formula: Price
+ Quality + Social + Portability = Value. Johnson asks, are you creating a qualitive
point of differentiation?
Consumers
want more convenience. The ability of
ordering a delicious meal from your car, but without waiting in long drive-thru
lines, does just that. Now Domino's
Pizza Inc. has you covered! The largest pizza company in the
world is giving customers a new and more efficient way to order while on the
go: via Domino's iOS app on Apple
CarPlay.
So,
now consumers have two ordering options via Domino's
app on CarPlay: "Tap to Order" or "Call to Order." Tap
to Order lets customers submit their saved Easy Order or one of their most
recent orders, while "Call to Order" allows them to place the order
of their choice, hands-free, by talking to a customer service representative.
Christopher
Thomas-Moore, Domino's senior vice president – chief digital officer, stated, "Domino's
has been known as the industry leader when it comes to pizza and technology,
and we're constantly striving to continue providing the best experience to
customers. That's why we launched Domino's app on CarPlay," says. "We
know how frustrating it can be to wait in a drive-thru line just to place an
order. Domino's app on CarPlay is a great alternative to that, as customers
still have the convenience of staying in their car, and can place an order from
wherever they are, without waiting in a long drive-thru. It's yet another way
we're bringing more ease and ordering options to customers across the
U.S."
How
Does It Work? Ordering Domino's via CarPlay is easy! To do
so, customers simply need to:
·
Download
Domino's iPhone app
·
Log
into their Pizza Profile
·
Have
a saved Easy Order or recently placed order (in order to use "Tap to
Order")
·
Select
Domino's app on Apple CarPlay
and voila! Ordering is at your fingertips.
In
case you did not know, Domino's
is the first pizza company and one of the first quick service restaurant brands
in the U.S. to offer easy on-the-go ordering via CarPlay. In addition to placing
an order via Domino's on CarPlay, customers can also track the status of their
order via Domino's Tracker. Domino's app on CarPlay is the brand's newest
AnyWare ordering platform – a suite of technology that allows customers to
order from wherever they are, using whatever device they prefer. Other AnyWare
ordering platforms include ordering via Apple Watch or with an emoji via text.
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us
or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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