At Domino’s Success Clues are Free

Update

10/102021 Customers are still being randomly surprised. Sampling Food Drives trial and customer adoption. 

Domino's is doing a very good job driving customer attention and industry BUZZ. 

Success does leave clues and Domino’s Pizza has picked up more then their fair share.  Fresh food fast is a success clue that Domino’s continues to deliver on while maintaining pizza industry standards for consistency and service according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

While Millennials and Gen Z consumers seek out food discovery experiences, Domino’s elevates customer relevance with service and new product introductions along with other surprises; and are better than others.

For consumers one disappointing surprise is when customers are charged unexpected fees when ordering from some food delivery apps, especially when all they wanted was food delivered at a great value. Don’t worry, Domino's Pizza, listens to consumers wants and needs and is responding with a better kind of surprise: Surprise Frees.

What is that? So, Domino’s is surprising randomly selected customers across the U.S. with free menu items now through November 21 when they order delivery online. The Surprise Free menu items include Hand Tossed Pizzas, Boneless Chicken, Handmade Pan Pizzas, Stuffed Cheesy Bread, Crunchy Thin Crust Pizzas and Chocolate Lava Crunch Cakes. What Surprise Frees?  Free Food of course.  Kind of a dumb name but between now and November 21, 2021 consumers will reap the reward. 

So, Gen Z and Millennials looking for food discover will have a great chance of finding it at Domino’s according to Johnson. One more time, Domino's is surprising randomly selected customers across the U.S. with free menu items now through Nov. 21, 2021 when they order delivery online. The Surprise Free menu items include Hand Tossed Pizzas, Boneless Chicken, Handmade Pan Pizzas, Stuffed Cheesy Bread, Crunchy Thin Crust Pizzas and Chocolate Lava Crunch Cakes. 

Russell Weiner, chief operations officer and president – Domino's U.S.  stated, "Domino's is giving away more than 5 million Surprise Free items – up to $50 million in free food – because Surprise Frees are way better than surprise fees," …"Unlike many third-party food delivery apps, Domino's provides customers with one straightforward delivery fee, because we know that's what customers want and deserve. There are no hidden city or service fees with Domino's, as we've been working to provide the best delivery experience at the best value to customers for more than 60 years, and that's not stopping any time soon."

Here is how it works: Domino's delivery customers who order online are eligible to receive a Surprise Free. Domino's will notify each customer who is randomly selected for a Surprise Free through their order confirmation page and in their order confirmation email. Domino's stores will also place a Surprise Frees sticker on the box of the free menu item. Customers are encouraged to celebrate and share the news of their Surprise Frees by using #FreesNotFees on social media.

How are you edifying your primary and secondary consumers?  Food Discovery is a life-long adventure and Domino’s is evolving with consumers.  How about you what are you doing?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter