Fazoli’s Better-4-You Price, Service, Value Halo Works

 

The ability for a chain restaurant to use data to better understand it customer is a competitive advantage.  Chain restaurant have access to data specific targeting their target customer than one would think.  Food suppliers, Credit Card companies, Banks, Meat supplies, Consultants, and Private Label Manufactures not to mention the troves of data they collect on every transaction. 

Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that Fazoli's new promotion '5 Under $5 Under 500 Calories' Menu will be a big hit driving top-line sales and bottom-line profits. Johnson stated, “consumers are paying attention to the price of food, and every January and February they pay attention to Calories. This new targeted offer will resonate enough to drive trial and customer migration from the fast casual sector, fast food sector, and grocery stores.”

This new offer with reset the current price, value, service equilibrium within the retail food sector according to Johnson. Fazoli’s known for serving premium Italian dishes at a great value – is making it more convenient than ever for fans to maintain their new year’s goals without sacrificing flavor with the launch of its 5 Under $5 Under 500 Calories Menu! 

Available at participating locations now through March, guests can choose from five delectable dishes at an unmatched value that are all under 500 calories: 

·         Gluten-friendly Rotini with Marinara (380 calories) – Gluten-friendly rotini topped with the brand’s signature marinara made from vine-ripened tomatoes. 

·         Keto Pepperoni & Bacon Flatbread (490 calories) – A low-carb flatbread brushed with garlic butter and topped with Mozzarella, pepperoni and savory bacon.

·         5-Piece Buffalo Boneless Wings (420 calories) – Five crispy boneless chicken wings tossed with tangy buffalo sauce. Wing orders include a side of celery and choice of ranch or bleu cheese. 

·         Small Spaghetti with Meat Sauce (370 calories) – Spaghetti topped with meat sauce made with ground beef, vine-ripened tomatoes and Italian seasonings.

·         Small Fettuccine Alfredo (450 calories) – Fettuccine with creamy garlic and Parmesan Alfredo sauce topped with shaved Parmesan cheese and Italian herbs.

 

Fazoli’s Director of Culinary Innovation Rick Petralia, stated, “At Fazoli’s, we’re taking the stress out of new year’s resolutions while giving our fans exactly what they crave,”…. “Our 5 Under $5 Under 500 Calories Menu allows our guests to experience classic Italian dishes at an incredible value, all while feeling confident that they’re sticking to their health goals. We’re constantly innovating our menu to best accommodate our guests’ dietary and lifestyle preferences to ensure we offer delicious options for every guest. Our new menu provides a quick, easy and delicious way to commit to better eating habits while still enjoying flavor-packed dishes.”

Leveraging the ‘halo’ of better-4-you with price will prove to be an outstanding branded message that will drive incremental revenue, trial, and garner new long-term customers.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

In a Battle for Share of Stomach

You Can Win!

Fazoli's Doing What Subway Won’t

Fresh, fast, fabulous Fazoli’s is doing to the fast-casual restaurant sector what Subway’s franchisees don’t want to do.  That is sell dinner for $ 5 a person. That’s right, Fazoli’s is serving up menu variety with value with its latest 5 Under $5 promotion.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Fazoli’s is resetting the Price, Value, Service equilibrium within the fast food and fast casual space much like Subway did back in the day with the original $ 5 Footlong.

Johnson was the first to reveal, reevaluated, and reengineer the Price, Value, Service equilibrium and here is that new formula:  Price + Quality + Social + Portability = Value.

While Subway’s franchisee squabble over price Fazoli’s is going to leverage price within an interactive participatory consumer facing touchpoint to drive family mix & match meal bundling (a hallmark of grocerant niche success). At Fazoli’s your grocerant niche mix & match family meal can be ordered online for delivery. Think about it.  Dinner for four for $5 a person and you don’t have to cook or do dishes. Regular readers of this blog know that’s a dream come true.

Now consider that this is available for a limited time, guests who visit Fazoli’s can enjoy these five delicious dishes, with its famous fresh breadsticks, all under $5:

Small Fettuccine Alfredo.

Small Spaghetti with Marinara or Meat Sauce.

Double Slice Pizza (Cheese or Pepperoni).

Chicken Parm Pasta Duo – Creamy Baked Fettuccine Alfredo, served alongside Italian favorite Baked Chicken Parmigiano.

Fettuccine and Ravioli Bake – Creamy Fettuccine Alfredo side-by-side with cheese-filled ravioli covered in marinara, baked with mozzarella and provolone cheeses.

Director of Culinary Innovation for Fazoli’s Rick Petralia stated, “At Fazoli’s, we promise guests a premium meal with exceptional service at an unbeatable price,” .. “The pandemic has created a difficult time for many, so we want to provide options that are both packed with flavor and value-conscious. For under $5, guests will receive craveable dishes. Plus, what really makes Fazoli’s unique – our signature, fresh-baked breadsticks. Our quality and value is second to none. You won’t find a better deal.”

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”. Fazoli’s has found a solution to the age- old question; What’s for Dinner?  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869. 

Fazoli’s Hand Held Food for Immediate Consumption

Yesterday’s blog left many of you emailing asking what are chain restaurants thinking and why are they so slow to evolve with consumers. Let me just say that they are not all that way.  Just look at Fazoli’s as they continue to accelerate its success with record-breaking sales and menu innovation specifically evolving with innovative hand held food for immediate consumption according to our own Grocerant Guru®.

Carl Howard, Fazoli’s president and chief executive officer stated “It has already been an incredible year for our brand,” … “We owe Fazoli’s success to the hard work and commitment of our franchisees and the unwavering loyalty of our guests. Alongside our franchisees, we continue to focus on innovation and evolving and our brand strategy, resulting in another successful quarter for the brand.”

Look at this Fazoli’s franchisees set 11 sales records in the second quarter of 2018. The brand celebrated the second highest opening in brand history in Columbus, Georgia. Opening day sales in Columbus reached nearly $14,000 and closed the week at over $95,000. And, in what is a record-breaking year for new restaurant openings, Fazoli’s opened its second Arkansas location in Paragould and re-opened in Poplar Bluff, Missouri.

In addition to strong franchise growth, the second quarter also marks one year since Fazoli’s brand refresh. As part of this refresh, Fazoli’s remodeled nine of its locations with a new contemporary look and feel, including a modern interior redesign. Sales and traffic in remodeled locations are up double-digits, at a remarkable 12%.

“Fazoli’s continues to gain momentum and, if the second quarter is any indication, there are no signs we’re slowing down.” Howard says. “We’re dedicated to being a ‘best in class’ brand that continuously strives for excellence.”

Success does leave clues are you interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.