Fazoli’s Better-4-You Price, Service, Value Halo Works

 

The ability for a chain restaurant to use data to better understand it customer is a competitive advantage.  Chain restaurant have access to data specific targeting their target customer than one would think.  Food suppliers, Credit Card companies, Banks, Meat supplies, Consultants, and Private Label Manufactures not to mention the troves of data they collect on every transaction. 

Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that Fazoli's new promotion '5 Under $5 Under 500 Calories' Menu will be a big hit driving top-line sales and bottom-line profits. Johnson stated, “consumers are paying attention to the price of food, and every January and February they pay attention to Calories. This new targeted offer will resonate enough to drive trial and customer migration from the fast casual sector, fast food sector, and grocery stores.”

This new offer with reset the current price, value, service equilibrium within the retail food sector according to Johnson. Fazoli’s known for serving premium Italian dishes at a great value – is making it more convenient than ever for fans to maintain their new year’s goals without sacrificing flavor with the launch of its 5 Under $5 Under 500 Calories Menu! 

Available at participating locations now through March, guests can choose from five delectable dishes at an unmatched value that are all under 500 calories: 

·         Gluten-friendly Rotini with Marinara (380 calories) – Gluten-friendly rotini topped with the brand’s signature marinara made from vine-ripened tomatoes. 

·         Keto Pepperoni & Bacon Flatbread (490 calories) – A low-carb flatbread brushed with garlic butter and topped with Mozzarella, pepperoni and savory bacon.

·         5-Piece Buffalo Boneless Wings (420 calories) – Five crispy boneless chicken wings tossed with tangy buffalo sauce. Wing orders include a side of celery and choice of ranch or bleu cheese. 

·         Small Spaghetti with Meat Sauce (370 calories) – Spaghetti topped with meat sauce made with ground beef, vine-ripened tomatoes and Italian seasonings.

·         Small Fettuccine Alfredo (450 calories) – Fettuccine with creamy garlic and Parmesan Alfredo sauce topped with shaved Parmesan cheese and Italian herbs.

 

Fazoli’s Director of Culinary Innovation Rick Petralia, stated, “At Fazoli’s, we’re taking the stress out of new year’s resolutions while giving our fans exactly what they crave,”…. “Our 5 Under $5 Under 500 Calories Menu allows our guests to experience classic Italian dishes at an incredible value, all while feeling confident that they’re sticking to their health goals. We’re constantly innovating our menu to best accommodate our guests’ dietary and lifestyle preferences to ensure we offer delicious options for every guest. Our new menu provides a quick, easy and delicious way to commit to better eating habits while still enjoying flavor-packed dishes.”

Leveraging the ‘halo’ of better-4-you with price will prove to be an outstanding branded message that will drive incremental revenue, trial, and garner new long-term customers.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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