Time to Get Krystal Side Chik Bracket Challenge on Tiktok

 

College hoops are driving office conversations once again, family debates, and friendships. So, you know that Krystal, is the home of the original slider.  Now Krystal is heating up March brackets by launching its Side Chik Mania. Starting March 28, (in two days), TikTok will be heating up with a debate on the ultimate Side Chik. Joining in on the debate will be Victor Cruz, who will crown his Ultimate Side Chik through his TikTok bracket.

In case you did not know, the bracket starts with four Side Chiks; Spicy Chik, Donut-Glazed Sweet Chik Biscuit, Donut-Glazed Spicy Chik Biscuit, and of course the Classic Chik. After the initial matchup, the filter puts the winner to the final matchup. Fans of the fast-food chain can submit their picks, rating their favorite versions of the slider-sized chicken sandwiches. All users must do is tilt their head to the Side Chik of their choice.

Now, the Ultimate Side Chik will be chosen by fans and is based on the Side Chik that is the winner of the greatest number of brackets on TikTok. Pending guest responses, Krystal will crown the ultimate Side Chik on April 3.

Here pay attention; as Fans should be sure to cast their vote using the TikTok filter by April 3 and keep their DMs open. Pending which Chik is crowned the Ultimate Side Chik, Krystal will be DMing fans whose brackets had the same Ultimate Side Chik and “shooting their shot” with Krystal-themed surprise and delight gifts.

Ajona “Jax” Camile, Creative Marketing Director for Krystal, stated, “We’re always aiming to tap into cultural moments, and we refuse to always ‘play by the rules.’ Getting our audience talking is the ultimate goal at Krystal,” ... “So of course, we had to put our own spin on March basketball by bringing our Side Chiks courtside for their own competition.”

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Krystal Car Friendly Fast Food

Krystal wants to be the fuel to drive you day and breakfast is where they want you to start.  Krystal wants to become you home for breakfast fast fresh and full of flavor according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

The breakfast day-part is the fuel to drive new electricity into Krystal’s top line sales and bottom line profits according to Johnson.  In the minds-eye of Johnson, there is one dominate element that will power success within retail foodservice over the coming years.

Johnson calls it the new electricity that is partnerships specifically strategic partnerships.   The new electricity must be very efficient for the supply and includes such things as fresh food, sustainable oils, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.

Restaurant companies the ilk of Krystal that want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Alice Crowder VP of Marketing for Krystal stated The breakfast wars among QSRs rage on, so Krystal put out an LTO that is “everything that’s best about breakfast in one bowl,” Portability is key at Krystal as close to 70% of their customer traffic is drive-thru according to Crowder.

All of the the breakfast bowl—which is really more the size of a large cup—is compact and designed to fit in a car’s cup holder. All the scramblers are sold in these mini bowls, so the easy-to-carry packaging was already in-house. 

Breakfast is Krystal’s strongest and fastest-growing daypart, says Crowder, with traffic increasing in midmorning as well. “Compared to other QSRs, Krystal indexes higher for snackers,” she says, adding that customers are ordering the scramblers for a snack or second breakfast. “We call this a mini daypart.” What is your new electricity? 

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  What is your new electricity?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success

Partnerships Matter Coca Cola Krystal expand Relationship

Foodservice Solutions® Grocerant Guru® has pontificated a lot this past two years about the importance of how strategic partnerships can elevate, advance, and propel retail foodservice branded product sales.  That is exactly what The Krystal Company expects will drive incremental sales for both companies.

The Krystal Company understands consumers want choices when it comes to when and how they savor their coffee. However to give consumers more of what they want Krystal turned to a long time partnership with the Coca Cola to help elevate it coffee beverage offering.

The combined partnership resulted in the fact that Krystal’s restaurant guests have three new choices—hot coffee, iced coffee or frozen coffee. Krystal serves rich and flavorful Gold Peak coffee, which is a product of The Coca-Cola Company. Gold Peak Medium Roast coffee is a blend of Arabica and Robusta beans sourced from Asia and South America.

Coffee “How You Like It” is part of Krystal’s ongoing initiative to continue raising the bar on customer service in every way possible. The various coffee offerings are designed to address some of the most popular ways people enjoy coffee, including freshly brewed hot coffee, specially brewed iced coffee, or as a sweet frozen treat with Krystal’s Caramel Mocha Frost.

Alice Crowder, Vice President of Marketing for Krystal  stated “We know that Krystal guests like options, and the expansion of our coffee service through these three offerings means there’s a way for everyone to enjoy the smooth taste of a Gold Peak coffee beverage, any time of day,” … “Whether you like your coffee hot, iced, or frozen, as an accompaniment to our fresh, delicious food or alone, as a mid-morning or mid-afternoon pick-me-up, now you can have it how you like it, whenever you want it.”

Coffee “How You Like It” is the latest addition to the brand’s list of updates to edify the brands relevance with consumers.  Understanding that the consumer is dynamic not static and evolving with a partnership will drive down cost of new product offerings while edifying the relationship of the brand to consumers and that as they said back in the day is a Win Win.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.