Friday, February 16, 2018

Krystal Car Friendly Fast Food

Krystal wants to be the fuel to drive you day and breakfast is where they want you to start.  Krystal wants to become you home for breakfast fast fresh and full of flavor according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 
The breakfast day-part is the fuel to drive new electricity into Krystal’s top line sales and bottom line profits according to Johnson.  In the minds-eye of Johnson, there is one dominate element that will power success within retail foodservice over the coming years.

Johnson calls it the new electricity that is partnerships specifically strategic partnerships.   The new electricity must be very efficient for the supply and includes such things as fresh food, sustainable oils, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.

Restaurant companies the ilk of Krystal that want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Alice Crowder VP of Marketing for Krystal stated The breakfast wars among QSRs rage on, so Krystal put out an LTO that is “everything that’s best about breakfast in one bowl,” Portability is key at Krystal as close to 70% of their customer traffic is drive-thru according to Crowder.
All of the the breakfast bowl—which is really more the size of a large cup—is compact and designed to fit in a car’s cup holder. All the scramblers are sold in these mini bowls, so the easy-to-carry packaging was already in-house. 
Breakfast is Krystal’s strongest and fastest-growing daypart, says Crowder, with traffic increasing in midmorning as well. “Compared to other QSRs, Krystal indexes higher for snackers,” she says, adding that customers are ordering the scramblers for a snack or second breakfast. “We call this a mini daypart.” What is your new electricity? 

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  What is your new electricity?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success

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