QuikTrip’s QT Kitchen Menu Looks Like Fall Does Yours?

 

Fall has arrived and everywhere you look there are signs of trees turning color, election signs in yards, and several pumpkin coffee menu items or deserts at every restaurant in the America. It not just restaurants any more either QuikTrip Corp. (C-store) QT Kitchens offer great fresh fast food and grocerant niche items for takeout are now offering once again pumpkin Snackles.

QuikTrip is just the latest convenience stores that has begun to look more like a restaurant than aa C-store according to Johnson. brought the pumpkin-flavored menu items to its QT Kitchen locations in mid-September.

The pumpkin Snackles hitting its QT Kitchen stores this season are the Pumpkin Pretzel, which has proven to be fan-favorite treat among QuikTrip customers. The Pumpkin Pretzel is a warm, soft pretzel topped with a sweet cinnamon and sugar blend and stuffed with a pumpkin filling. One choice of dipping sauce is included as well.

But that’s not all, Fall-themed creations are also making a repeat showing on QuikTrip's soft-serve menu. The Pumpkin QuikShake is a drinkable frozen treat featuring premium vanilla soft-serve and blended with pumpkin flavor. The Pumpkin QT Twister features premium vanilla soft-serve twisted with pumpkin syrup.

The Pumpkin QT Twister is only available in the Phoenix, Tucson, Dallas, Kansas City, Omaha, Des Moines, St. Louis, Atlanta, Charlotte and Greenville-Spartanburg markets.

On the coffee bar, the retailer is bringing back its line of seasonal coffee items, which vary by store and market. The beverage options include the Pumpkin Frappe, Hot Pumpkin Latte and Iced Pumpkin Latte, and pumpkin flavored Cold Brew and Cold Brew Frappe. So, what are you doing this fall? Are you looking a customer ahead?  What are you doing next Spring?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

 

Food Focused Summer Social Media Works

Food marketers need to garner the attention of consumers in a way that is relevant, interactive, and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Social media is an avenue of communication with relevance for Dippin’ Dots. Most of our regular readers have heard of the running man, the whip, and the floss, “this summer a new dance challenge is coming in so hot, it will melt your ice cream”; good line Dippin’ Dot’s.

Dippin’ Dots recently announced the launch of the “I Want My Dippin’ Dots” dance challenge across social media platforms. The contest runs from July 1 to July 31, and one grand prize winner will receive a cash prize of $1,000 and free Dippin’ Dots for a year. 

Here is how it works, “using the hashtags #dippindots and #iwantmydippindots on social media channels like Instagram, Facebook and YouTube, participants can upload a video of themselves dancing to the catchy pop tune “I Want My Dippin’ Dots.” Fans can also email dance4dots@dippindots.com with a link to their video on social media for consideration. Videos to learn the dance are posted on Dippin’ Dots’ contest page at https://www.dippindots.com/dance.” 

Yes, video submissions will be evaluated on creativity, use of choreography, quality of production and brand integration. In addition to the grand prize, Dippin’ Dots will award a runner-up with free ice cream for a year and three other runners-up with one free Dippin’ Dots shipment.

CEO Scott Fischer stated “Dippin’ Dots is all about being bold and having fun, and that’s exactly what this contest invites our fans to do,”. “What’s more fun than Dippin’ Dots and dancing? Plus, now fans can win Dippin’ Dots for a year and a thousand dollars too, just by doing what they love.” 

Interactive and participatory the dance moves for the contest are created by Los Angeles-area choreographer Guy Groove, along to music from the “I Want My Dippin’ Dots” song, written and produced by Multi-Platinum artist Dawin and artists Tati McQuay, Mariangeli Collado, Jenna Raine, and Kenzie Mack. The song has already amassed thousands of listens and views across music streaming platforms. Where are you interacting with your target consumer?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/  or www.twitter.com/grocerant

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