Food marketers need to garner the attention of consumers in a way that is relevant, interactive, and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Social media is an avenue of communication with relevance for Dippin’ Dots. Most of our regular readers have heard of the running man, the whip, and the floss, “this summer a new dance challenge is coming in so hot, it will melt your ice cream”; good line Dippin’ Dot’s.
recently announced the launch of the “I Want My Dippin’ Dots” dance challenge across social media platforms. The contest runs from July 1 to July 31, and one grand prize winner will receive a cash prize of $1,000 and free Dippin’ Dots for a year.
Here is how it works, “using the hashtags #dippindots and #iwantmydippindots on social media channels like Instagram, Facebook and YouTube, participants can upload a video of themselves dancing to the catchy pop tune “I Want My Dippin’ Dots.” Fans can also email with a link to their video on social media for consideration. Videos to learn the dance are posted on Dippin’ Dots’ contest page at .”
Yes, video submissions will be evaluated on creativity, use of choreography, quality of production and brand integration. In addition to the grand prize, Dippin’ Dots will award a runner-up with free ice cream for a year and three other runners-up with one free Dippin’ Dots shipment.
CEO Scott Fischer stated “Dippin’ Dots is all about being bold and having fun, and that’s exactly what this contest invites our fans to do,”. “What’s more fun than Dippin’ Dots and dancing? Plus, now fans can win Dippin’ Dots for a year and a thousand dollars too, just by doing what they love.”
Interactive and participatory the dance moves for the contest are created by Los Angeles-area choreographer Guy Groove, along to music from the “I Want My Dippin’ Dots” song, written and produced by Multi-Platinum artist Dawin and artists Tati McQuay, Mariangeli Collado, Jenna Raine, and Kenzie Mack. The song has already amassed thousands of listens and views across music streaming platforms. Where are you interacting with your target consumer?
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
Battle for Share of Stomach