Food marketers need to garner the attention
of consumers in a way that is relevant, interactive, and participatory
according to Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
Social media is an avenue of communication
with relevance for Dippin’ Dots.
Most of our regular readers have heard of the running man, the whip, and the
floss, “this summer a new dance challenge is coming in so hot, it will melt your
ice cream”; good line Dippin’ Dot’s.
Dippin’ Dots
recently announced the launch of the “I Want My Dippin’ Dots” dance challenge
across social media platforms. The contest runs from July 1 to July 31, and one
grand prize winner will receive a cash prize of $1,000 and free Dippin’ Dots
for a year.
Here is how it works, “using the hashtags
#dippindots and #iwantmydippindots on social media channels like Instagram,
Facebook and YouTube, participants can upload a video of themselves dancing to
the catchy pop tune “I Want My Dippin’ Dots.” Fans can also email dance4dots@dippindots.com with
a link to their video on social media for consideration. Videos to learn the
dance are posted on Dippin’ Dots’ contest page at https://www.dippindots.com/dance.”
Yes, video submissions will be evaluated
on creativity, use of choreography, quality of production and brand
integration. In addition to the grand prize, Dippin’ Dots will award a
runner-up with free ice cream for a year and three other runners-up with one
free Dippin’ Dots shipment.
CEO Scott Fischer stated “Dippin’ Dots is all about being bold
and having fun, and that’s exactly what this contest invites our fans to do,”.
“What’s more fun than Dippin’ Dots and dancing? Plus, now fans can win Dippin’
Dots for a year and a thousand dollars too, just by doing what they
love.”
Interactive and participatory the dance
moves for the contest are created by Los Angeles-area choreographer Guy Groove,
along to music from the “I Want My Dippin’ Dots” song, written and produced
by Multi-Platinum artist Dawin and artists Tati McQuay, Mariangeli
Collado, Jenna Raine, and Kenzie Mack. The song has already amassed thousands
of listens and views across music streaming platforms. Where are you
interacting with your target consumer?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
Battle for Share of Stomach
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