Give Mom Her Favorite Chicken & Waffles for Mother’s Day KFC & Benchmark Resorts Deliver the Ultimate Brunch-in-Bed Experience for Moms Who Deserve a Break

 

This Mother’s Day, KFC and Benchmark Resorts & Hotels are turning dreams into drumsticks with a finger lickin’ fabulous getaway for the moms who really deserve a break. The beloved KFC Chicken & Waffles is taking center stage on hotel in-room dining menus for one unforgettable weekend of pampering, peace, and crispy perfection.

For May 10 and 11 only, select Benchmark Resorts & Hotels properties in Boston, Seattle, Phoenix, Portland (Oregon), and Daytona Beach Shores (Florida) are rolling out the red carpet with the Mom Flies the Coop package. It's the perfect chance for moms to hit pause, kick back in a plush, limited-edition KFC bathrobe, and indulge in brunch-in-bed delivered right to their hotel door—on a KFC-branded tray, no less. The star of the show? KFC’s crave-worthy Chicken & Waffles, freshly returned to the menu and ready to make Mom’s day golden and crispy.

“Social media moms made it loud and clear: they want rest, relaxation, and real food on their special day,” said Catherine Tan-Gillespie, President of KFC U.S. “So we answered their call with an unforgettable escape—because nothing says ‘we appreciate you’ like fried chicken in bed!”

Whether she’s craving skyline views or sandy shores, moms can find their escape with rates starting at just $159 per night. To book, visit benchmarkresortsandhotels.com/KFC and use code KFCMOMS. Hurry—reservations must be made at least 48 hours in advance, and these spots are sure to fly!

“Moms deserve more than flowers this year,” said Evan Crawford, VP of Marketing for Benchmark Resorts & Hotels. “With KFC Chicken & Waffles, a cozy robe, and no kids yelling ‘what’s for dinner,’ we’re offering the ultimate recharge moment in unforgettable destinations.”

Not near one of the featured cities? No worries! KFC has you covered with $0 delivery fees on all digital orders placed through the KFC app. Order delivery or Quick Pick-Up and get mom’s favorite meal without breaking a sweat—orders can even be scheduled up to four days in advance for maximum chill.

KFC’s Chicken & Waffles are back, and there’s no better way to say “Thanks, Mom” than with the comfort food combo she’s been craving.

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The Fresh Market Targets Restaurant Customers for Mother’s Day Sales

 

Mother’s Day is a bonanza for restaurants and a key reason that May restaurant sales are among the highest of the year.  With restaurant reservations beginning to become hard to find this year, Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® suggest “consumers can find restaurant quality meals and meal components at nontraditional outlets that reduce the stress of searching for the perfect spot or settling for a second choice location to dine out.”

Once again, this year The Fresh Market, is helping guests make Mother’s Day special for their moms, grandmothers, sisters, Mom Squads and themselves this year with both ready-to-cook and ready-to-heat meal options for the holiday. 

·         Mother’s Day Meal for Two: Ready-to-cook meal includes: 

o    Choice of two: filet mignon (9 oz.); crab cakes (2 ct, 4 oz. each); lobster tail (5 oz.)

o    Seasoned asparagus (1 lb.)

o    Whipped potatoes with rosemary (1 lb.)

o    Chocolate strawberries (8 ct)

o    “Love U Mom” bouquet

o    The Fresh Market Reusable Shopping Bag

·         Prime Rib Meal for 2: Ready-to-heat meal includes: 

o    Fully cooked prime rib (1 lb.)

o    Green bean medley (1 lb.)

o    Whipped potatoes with rosemary (1 lb.)

o    Rosemary horseradish aioli (4 oz.)

o    “Love U Mom” bouquet

o    The Fresh Market Reusable Shopping Bag

·       

  Mother’s Day Brunch Meal for 4: Ready-to-heat meal includes: 

o    Your choice of quiche.

o    Bacon (12 oz.)

o    Mixed berries (18 oz.)

o    Blueberry muffins (4 ct)

o    “Love U Mom” bouquet

o    The Fresh Market Reusable Shopping Bag

In case you did not know, consumers can order online and in-store at The Fresh Market until May 11. Pick-up is in store May 12-14. For those that are looking for a la carte options, the specialty food retailer also will be offering main dishes, sides and desserts, with dozens of ready-made options guests can pick up in-store. The Mother’s Day Brunch for four also will be shoppable in-store after online ordering has closed through May 14 for anyone that needs a last-minute meal solution.

Yes, there is of course there is more, The Fresh Market is offering custom-made gift baskets plus a variety of wines, chocolates, cookies, candy, gift-cards and flowers—including a complimentary floral wrapping station in each store—to build a Mother’s Day gift bag or basket. With 159 stores in 22 states across the U.S. The Fresh Market just might be a great option for you and your mom this year.

 Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Tim Hortons Makes Mother's Day a Family Day

 

There are times that a limited time offer does more than drive sales.  Tim Hortons has been refocusing on consumer touchpoints that edify the brand to consumers.  The Tim Hortons Donut Disguise Box does just that according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, the Mother’s Day Donut Disguise Box is available on May 8 and May 9 with the purchase of a six-pack of donuts at $5.49 at U.S. locations in the Buffalo, Columbus, and Detroit metro areas, while supplies last. Success does leave clues and offering a six-pack of donuts is a perfect size to complement the average family.  The price point extends the price, value, service inflection point, consumers have been migrating to for the past 15 years according to Johnson.

Now that, Tim Hortons U.S. has introducing the Donut Disguise Box in honor of Mother's Day. The Donut Disguise Box looks like a book on the exterior but inside, reveals a six-pack of Mom’s favorite Tim Hortons donuts. The product is available in two book titles, Glazed Expectations and Twenty Thousand Timbits Under the Sea edifying choice while not slowing down service.

The Mother’s Day Donut Disguise Box is available on May 8 and May 9 with the purchase of a six-pack of donuts at the recommended price of $5.49 at four select Tim Hortons U.S. locations in the Buffalo, Columbus, and Detroit metro areas, while supplies last. Simply ask for the Donut Disguise Box at the counter or in the drive-thru at any of the four available locations. 

Don’t forget that Tim Hortons marketing team understands interactive participatory marketing.  They are also bringing back the Mother’s Day DIY Donut Kit. This year’s kit features beautiful flower-shaped donuts that the whole family will enjoy decorating and eating. The DIY Donut Kit includes six bloom yeast donuts and four containers with fondant and sprinkles for decorating, at the recommended price of $6.99. Available from May 5 through May 9 at all Tim Hortons U.S. restaurants while supplies last, the DIY Donut Kit is a delicious gift and fun family activity all in one.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.