Give Mom Her Favorite Chicken & Waffles for Mother’s Day KFC & Benchmark Resorts Deliver the Ultimate Brunch-in-Bed Experience for Moms Who Deserve a Break

 

This Mother’s Day, KFC and Benchmark Resorts & Hotels are turning dreams into drumsticks with a finger lickin’ fabulous getaway for the moms who really deserve a break. The beloved KFC Chicken & Waffles is taking center stage on hotel in-room dining menus for one unforgettable weekend of pampering, peace, and crispy perfection.

For May 10 and 11 only, select Benchmark Resorts & Hotels properties in Boston, Seattle, Phoenix, Portland (Oregon), and Daytona Beach Shores (Florida) are rolling out the red carpet with the Mom Flies the Coop package. It's the perfect chance for moms to hit pause, kick back in a plush, limited-edition KFC bathrobe, and indulge in brunch-in-bed delivered right to their hotel door—on a KFC-branded tray, no less. The star of the show? KFC’s crave-worthy Chicken & Waffles, freshly returned to the menu and ready to make Mom’s day golden and crispy.

“Social media moms made it loud and clear: they want rest, relaxation, and real food on their special day,” said Catherine Tan-Gillespie, President of KFC U.S. “So we answered their call with an unforgettable escape—because nothing says ‘we appreciate you’ like fried chicken in bed!”

Whether she’s craving skyline views or sandy shores, moms can find their escape with rates starting at just $159 per night. To book, visit benchmarkresortsandhotels.com/KFC and use code KFCMOMS. Hurry—reservations must be made at least 48 hours in advance, and these spots are sure to fly!

“Moms deserve more than flowers this year,” said Evan Crawford, VP of Marketing for Benchmark Resorts & Hotels. “With KFC Chicken & Waffles, a cozy robe, and no kids yelling ‘what’s for dinner,’ we’re offering the ultimate recharge moment in unforgettable destinations.”

Not near one of the featured cities? No worries! KFC has you covered with $0 delivery fees on all digital orders placed through the KFC app. Order delivery or Quick Pick-Up and get mom’s favorite meal without breaking a sweat—orders can even be scheduled up to four days in advance for maximum chill.

KFC’s Chicken & Waffles are back, and there’s no better way to say “Thanks, Mom” than with the comfort food combo she’s been craving.

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Nathan's Outside the Box Strategy

Growth at any cost is not worth the effort.  Growth when looking at a key consumer unmet need-set (hand held food for immediate consumption), then outside the box avenues of design, development, and distribution heave the potential to drive solid growth according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

These are unprecedented times food retailers need to look at consumers first, then their concepts success or problems growing customer counts, sales, and bottom-line profits according to Johnson.  Consumer migration from well established eating patterns has evolved dramatically not just this year but over the past 10 years.

Since, 1995 80.5% of all U.S. restaurant meals sold, have been sold by fast food restaurants.  Today that number is somewhere above 84%. The silent, unspoken demise of full-service restaurants has single handedly put the blame on the pandemic.  The fact is, consumer migration from full-service dinning has been underway for 25 years.  It is is because it is time consuming, expensive, and deemed ‘special occasion dinning today. Let’s face it in 2020 there are very few reasons to cheer.

So, when Nathan’s Famous announced the launch of its new brand, Wings of New York, a virtual concept offering New York style wings as well as Harlem-style chicken and waffles, focusing on hand-held-food for immediate consumption the team at Foodservice Solutions® knew Nathan’s was on the right track.

The roll out of this concept will only be available through third-party delivery initially in the New York Tri-State area, with expansion plans across the U.S. in the coming weeks.

James Walker, Senior Vice President, Restaurants stated, "We are excited to launch Wings of New York and provide our fans with high-quality wings, hand-dipped chicken tenders and Harlem-style malted waffles through delivery,” “We’ve worked non-stop with our team as well as our culinary consultant Chef Mark Miller, to develop the menu with flavors that will resonate well with wings and waffle lovers all over.”

The cost to develop a virtual restaurant is up to 82% less than a traditional new restaurant concept. Even more important the ability of the team at Nathan’s to learn key drivers within a new avenue of distribution plus virtual brand distribution along with consumer consumption frequency patterns on a new product line will greatly benefit its legacy brands.

So, Wings of New York will offer customers a variety of menu options including wings and tenders a la carte, wings and French fry combos and Harlem-style chicken and waffles. The brand will offer over a dozen different wing sauces ranging from Classic Buffalo and Creamy Mild Buffalo to Carolina Reaper and Ghost Pepper, as well as a signature Buffalo sauce created by culinary consultant and James Beard Award Winner Mark Miller. The fries can be served alongside wings or loaded with an assortment of toppings including the NY Cheesesteak fries by Pat LaFrieda, while the waffles, which can also be served a la carte, will be topped with real maple syrup and butter. The menu also features two waffle dessert options – a Waffle Sundae and a Waffle Shake.

Wings of New York, will utilize Nathan’s Famous kitchens as their Wings of New York ghost kitchens, has launched on UberEats, DoorDash, Grubhub and Postmates in the New York area with plans to expand in the coming weeks. Additionally, Wings of New York and Nathan’s Famous have partnered with Kitopi, a cloud kitchen platform, to deliver the menu to customers in the UAE starting next month.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

At 7-Eleven Innovation Drives Trial & Sales

7-Eleven understands that the new electricity driving retail foodservice sales success is partnerships specifically partnerships with food and beverage manufactures with innovative new consumer focused products as regular readers of this blog know.    Combine innovation in new products or packaging consumer interest peaks driving trial and adoption according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Partnering with The Joseph Co. International Inc. 7-Eleven debuted the first self-chilling can to shelves in the U.S. with its proprietary Fizzics Sparkling Cold Brew Coffee creating interest, trial, and buzz all of which combined for propel new electricity driving branded food sales. We must note; the innovative Chill-Can technology filled with the Fizzics coffee is being tested exclusively at 15 participating 7-Eleven locations across Los Angeles.

The Chill-Can containers are purchased at ambient temperature and chilled when ready to consume. When activated, the patented technology utilizes reclaimed CO²  to automatically chill the can and the sparkling coffee beverage inside. 

To consume Fizzics Sparkling Cold Brew Coffee by its intended purpose, the Chill-Can needs to be placed upside down on a flat surface and its base twisted to activate a constant hissing noise. Once the hissing stops after about 75 to 90 seconds, the can can be turned right-side up, opened and enjoyed. Consumers are instructed to not handle or touch the can until the hissing stops because the warmth of being handheld can inhibit the cooling process.

Tim Cogil 7-Eleven director of private brands stated "Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage. Sparkling coffee sodas met all the criteria,” "Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer."

"Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are," Cogil added.

Fizzics Sparkling Cold Brew Coffee drinks are available in three on-trend flavors, including regular, French vanilla and caramel. Made with 100 percent Arabica beans and all natural flavors, each 8.4-ounce can of the brew contains 50 calories, 10 grams of sugar and less than 80 milligrams of caffeine.

The patented Chill-Can and the MicroCool technology created by The JosephCo. International utilizes a built-in heat exchange unit in concert with reclaimed CO² to create its chilling technology. The Environmental Protection Agency-award winning process uses CO² that is recaptured from the atmosphere and is reused. The Chill-Can is 100 percent recyclable and does not introduce any new CO² to the atmosphere, according to the company, who took 25 years to develop the technology behind the can.

What is your new electricity? Johnson sated “Branded food & beverage innovation is the platform for the new electricity.  Partnerships specifically strategic partnerships are driving retail success today.  Johnson stated that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, grocerant consultants, urban farming (produce, seafood, etc.), family meals, meal components, meal kits, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing for food and beverages.

So just what is your New Electricity? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Project Juice Vegan Breakfast is Super

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is better for you continues to expand fresh food options for Millennials in search of discover and Project Juice, is one company that is on target according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.

Regular readers of this blog know that Project Juice is a certified organic clean foods and cold-pressed juice company, has added vegan and gluten-free Paleo Protein Waffles to its menu at select Project Juice locations.

It is Project Juices pursuit to make people feel awesome through convenient, plant-powered, innovative foods.  Project Juice has two new perfectly toasted waffle choices.  The first is topped with almond butter and banana, the second is topped with berries and vegan almond cream in keeping with its mission to deliver delicious, balanced nutrition and health-driven concepts to customers.

The ‘superfood waffles’ are made with almonds, flax seed, chia seeds, and coconut, are also high in protein and grain free, making them a perfect breakfast staple, or a great pre- or post-workout snack. They are also a boon for gut health, containing organic prebiotic fiber, which helps promote the growth of beneficial microorganisms that help the body digest. So how do they sound to you?

Almond Butter + Banana Waffle: Toasted-to-perfection gluten free waffle – crunchy on the outside with a bouncy soft inside, this version is topped with organic banana slices, almond butter, house-made probiotic coconut yogurt, honey and hemp seeds.

Berries + Cream Waffle: The perfectly warmed and crunchy waffle is this time topped with seasonally available organic berries, almond cream cheese, honey and toasted almonds.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.